Anthony Tasgal, author, lecturer and MRS trainer will explore why our business has been so reluctant to accept the transformational insights from the world of Behavioural Economics, and then delve into how we can apply everything from “yuk and ouch thinking” to heuristics and framing; from the role of context and the Ulysses Contract to the power of small details to every aspect of marketing including research. Be prepared for some disconcerting weirdness too…

Venue

The Studio
51 Lever Street,Manchester,M1 1FN

Tas is a Man of Many Lanyards.
 
He runs his own training company and is a Course Director for the Chartered institute of Marketing, the Market Research Society and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others in the UK, US, China, Hong Kong, Australia, Sweden and UAE.
 
He is also a long term Ad Agency planner/Strategist and still freelances with several ad agencies and clients.
 
He is an Associate Lecturer at London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities.
 
Tas is also a Principal Advisor for CIO Connect in Hong Kong, the premier advisory service dedicated to CIOs and other technology leaders in Hong Kong.
He speaks regularly at international conferences, for example keynoting [an actual verb] at the US Insights Association “Next” conference in New York in May 2017 as well as at the Australian Market Research Society annual conference in Sydney in September 2017.
 
He is the author of The Storytelling Book,  the award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fourth re-print.
 
A short clip from a recent book talk is here and an article from Management Today is here.
 
His next book, “The Inspiratorium”, a compendium of insight and inspiration, is due to hit physical and virtual shelves in June 2018.
 
Tas is also a Trustee of the Phoenix Cinema, the oldest continually-running cinema in the UK, speaks passable French, obsesses about etymology, rather over-avidly follows Arcade Fire, Game of Thrones and Stranger Things, and plays tennis and skis harmlessly.

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