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£955 + VAT
£1,295 + VAT
£955 + VAT
Our comprehensive 3 day training programme is designed to assist insight and data professionals.
Specifically those transitioning from key account management or internal servicing roles to business partners and effective consultants.
This course goes beyond great client servicing and insight practice to cover the additional processes and consultancy skills that are vital if you are to make a valuable contribution to business success.
Drawing on extensive experience working with Big 4 consultants and operating as an independent consultant, this programme will help you to design, deliver and promote advisory services to drive real change.
Consulting requires a mix of different capabilities than the insight industry has traditionally sought and valued. No longer are technical research and analysis skills, good project management and responsive servicing enough. Our research shows that the skills required to operate at the consulting and advisory end of the market include what we call our Consulting 4Cs: Challenging Mind-set, Critical Thinking, Commercial Solutions, and Coaching Support.
The course follows a consultancy assignment based around a case study with an intensive series of exercises designed to evaluate and develop participants’ thought processes and capabilities. In addition, the course will provide access to an extensive toolkit to aid project scoping, problem diagnosis and help design and deliver suitable interventions.
The programme will benefit senior research directors in agencies who operate in a Key Account or Consultant capacity as well as insight specialists operating in business partnering roles on the client side.
The core objectives of the programme are to:
Specialism
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