To book for someone else click here.
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
A masterclass of cutting-edge tools for agency and client-side qualitative researchers
This intensive, one-day masterclass is for both agency-side and client-side researchers who have a thorough grounding in qualitative research and want new routes to insight.It takes participants to the next level of qualitative research with a suite of skills that includes semiotics, ethnography, social media analysis and the use of artificial intelligence in qualitative research.
Our well-known tutors come from an array of market research businesses recognised for their thought leadership. They will help you build an understanding of the methods available and when to use them. You’ll also try out some of the disciplines covered in the training and take new ideas back to the workplace.
Our refreshed programme now also includes a bonus session on synthesising insights across qualitative methods and turning them into strategy. This course is consistently awarded five stars by delegates for its eye-opening and practical content.
Learning outcomes
Who would benefit
Agency-side and client-side researchers and research buyers who want to be confident using and applying the rapidly-evolving methods that exist at the cutting-edge of qualitative research.
Trainer Biography
Rachel Lawes is a semiotician and social psychologist. As former academic, she worked with the internationally renowned Discourse and Rhetoric Group of Loughborough University. She is the founder of Lawes Consulting Ltd (2002) and a partner of Lawes Gadsby Semiotics LLP. She is the author of numerous conference papers on semiotics and related methods, including Demystifying Semiotics (2002), Futurology Through Semiotics (2009) and Rebranding Charmin (2001).
She has convened the MRS Advanced Qualitative Methods course for over 7 years.
Peter, July 2023
Hayley Frost - Maru/Matchbox, July 2023
Salome - 8th Day, July 2022
To book for someone else click here.
Online
Virtual training course
£350 + VAT
£525 + VAT
£375 + VAT
1 CPS Voucher
Our newsletters cover the latest MRS events, policy updates and research news.