Learn how to transform insight into effective and engaging videos

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Storytelling has become one of the hottest topics in market research. Video helps to bring insight, data and stories to life with maximum impact and is becoming one of the most effective ways to engage research buyers and other stakeholders. As well as distilling information, video has the unique ability to gather those ‘aha’ moments from qualitative research and give more meaning to quantitative data.

In this workshop, visual insight expert and award-winning filmmaker Paul McGhie demonstrates the art of combining narrative and visuals, taking your story or insight and transforming it into a professional and engaging short video – on the tightest budget possible within shortest timeframes. You’ll be doing plenty of hands-on work, learning how to produce, shoot and edit videos as part of your final report to stakeholders using smart tech you already own.

The course aims to share techniques that are concise, informative, visually arresting and create the kind of impact that leaves stakeholders wanting more. You will have all the instructive steps you need to put insights and information together to create video, without making massive creative leaps, and will leave with a finished template you can use time and again.

Learning how to shoot, edit and make videos is a fantastic transferable skill, the principles of which you can apply for marketing and other endeavours.

Learning outcomes
  • The impact you can expect from delivering insight and other types of information through video
  • The dos and don'ts of filming and storytelling to create engaging content
  • The key principles that drive engagement and understanding in video
  • How to storyboard for filmmaking
  • How to capture content in a visually interesting way through filming, and the ‘art of the edit’, using basic video editing software
  • How to make a video even if you don’t have video footage (e.g. using still images and text-only videos)
  • Using your phone (and other either easily accessible, free or reasonably priced equipment and software) to make great videos, no matter your budget
Who would benefit

Those who need to make information more engaging and are looking for new and innovative ways of creating impact with stakeholders; whether revamping quarterly reports or discovering creative ways of delivering data and insights. If you’re a market researcher, whether experienced or fresh to the industry, or an agency working with insight and data, this course will give you a bold, new technique to communicate your work.

The course is for complete beginners, as well as people who have had some filming and video experience.

Paul McGhie is a Creative Director of marketing business Leading Thought (based in London but working globally). My work in this area is focused on collaborating with my clients to bring business ideas to life through compelling visual solutions and messaging. I have produced marketing materials spanning, but not limited to, print advertising, infographics, social media campaigns, video and more.

Additional Information

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