The skills for a wide range of qualitative research situations.

This course helps you to:

  • Understand and develop the skills necessary for effective depth interviewing in a wide range of qualitative research situations.

Learning outcomes

By the end of the course, delegates should be able to:

  • Understand when depth interviews will be effective and be aware of their advantages and drawbacks
  • Show awareness of the processes involved in interviewing and how they affect the interview
  • Use a range of eliciting skills, adapted to match with their own style
  • Identify their barriers to listening
  • Plan an interview and write a topic guide
  • Understand the value of stimulus material
  • Deal with a range of respondents

Who will benefit?

This course will benefit researchers who would like to increase their knowledge of and confidence in using basic interviewing skills. Clients who commission qualitative research will also find this ‘insiders’ view invaluable for buying and managing depth interviewing projects.

Testimonials

A great introduction or refresher for qualitative interviewing.

Jessica Broom, Met Office

01 December 2016

A great introduction and confidence builder around design and conducting qualitative depths.

Alexander Oldring, Kantar Media

01 December 2016

Informal and impactful.

Danielle Cooper, Insights L&D

01 December 2016

A must attend for anyone starting out doing depth interviews.

Esther Edwards, Primentals Technology

05 July 2016

Advanced depth interview training to help get the most out of depth interviews.”

Sally Mimnagh, BDRC

05 July 2016

A great opportunity to learn and grow Qual skills.”

Lisa Reynolds , Carnival UK

05 July 2016

Informative, effective foundation for conducting depth interviews.”

Rob Gibbs, Impact Generation

05 July 2016

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant, and is a part-time GP counsellor.

Additional Information

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