Virtual-training2
 

This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

You will immerse yourself in best practice depth interviewing skills backed up by theoretical underpinnings.  There will be  practice, observation and coaching throughout the day.   Our aim is that you end up with increased competence and renewed confidence.

Learning outcomes

  • How data collection and people skills need to work together.
  • How to use a wide range of eliciting skills to probe effectively
  • How to listen and attend more deeply to draw out insights
  • The importance of planning the interview and writing the topic guide
  • Understanding the value of specific techniques such as laddering, use of stimulus material and rapport building,
  • Dealing with a range of respondents and interview contexts.

Who will benefit?

Researchers and clients who want to increase their knowledge of and confidence in conducting depth interviews.

Learning method

Interviewing practice, role-playing, reflective discussion,

Course delivery mode

Online, virtual classroom

By agreeing to participate in this training course you also agree to download any software application(s) that are required for the fulfilment of the course.

Testimonials
"A thorough introduction to depth interview techniques from two friendly speakers."

Imogen Rowley, Key Supports Services
11 July 2019

"A must attend for anyone starting out doing depth interviews."

Esther Edwards, Primentals Technology
05 July 2016

"Informative, effective foundation for conducting depth interviews.”

Rob Gibbs, Impact Generation
05 July 2016

With a degree in Psychology Mo joined Bill Schlackman’s famous market research agency, as a graduate trainee.  She went on to work in creative development research at Ogilvy & Mather.  She then changed track as a TV researcher on entertainment and documentary programmes at the BBC before returning to research as an independent qualitative research consultant. 
She has specialised over the years in strategic brand development, NPD and  public consultation work.  In the last fifteen years she has been working as a qualitative research training consultant, delivering regular courses to the MRS and as a relationship counsellor.
I am a Fellow of the MRS and an Accredited Trainer specialising in qualitative research skills, thinking and methods. I was an early adopter of online qualitative methods. In a lifelong career, I can count the depths and groups I have done in the thousands. I have published ‘Interviewing Groups and Individuals in Qualitative Market Research’ (Sage) and a number of eBooks.

Additional Information

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