This event has taken place
Online
Virtual training course
£955 + VAT
£1,295 + VAT
£1,050 + VAT
Understand the briefing, design, fieldwork, analysis and presentation of qualitative research
Do you want to ground yourself in the field of qualitative research, develop confidence in running your own projects, understand better what your agencies are doing and see where the opportunities and pitfalls lie?
This comprehensive, interactive and practical course uses a mixture of lectures and exercises to help you develop a full understanding of all aspects of the qualitative research process: from briefing and research design, through fieldwork and analysis, to the presentation of the findings.
Guided by experienced practitioners, you will work your way through each stage of a qualitative study to give you a comprehensive understanding of the process. Working in small teams with fellow delegates, you will design a study, moderate and take part in a group discussion, and then practice feeding back the insights you have generated and applying what you have learnt.
Recent entrants to market research with limited practical experience of qualitative research, or more experienced practitioners looking to undertake or manage qualitative projects.
Rachel Rowlinson, Universal McCann
October 2016
Jenny Morrison, Bank of Ireland
October 2016
Rebecca Smith, Firefish
October 2016
Luisa Canosa, Samsung
March 2016
Holly Moreland, Added Value
March 2016
Abbie Hines-Lloyd, Future Thinking
March 2016
Charlotte Richardson, COSTA
Paul Baker, Mattel
This event has taken place
Online
Virtual training course
£955 + VAT
£1,295 + VAT
£1,050 + VAT
Our newsletters cover the latest MRS events, policy updates and research news.