Facilitating Action from Insight

The delivery of the debrief is not the end of the communication journey, it is just the springboard that enables further conversations about how businesses can use the information to explore ideas, inform a decision or take specific action.

This one day masterclass is designed to assist those responsible for delivering insight to facilitate conversation, debate and decision making amongst a broad range of business stakeholders to ensure action is taken after the debrief. Drawing on extensive experience managing stakeholders and facilitating workshops, this programme goes beyond the basic Q&A and uses principles of Behavioural Economics to design workshops that truly influence outcomes.

Who would benefit

The programme will benefit client-side insight and research professionals and agency side senior managers who are responsible for ensuring insight leads to action.

Objectives

The aim of this masterclass is to help Directors and Insight Leads apply leading edge stakeholder management and facilitation skills to presentations and workshops with representatives across different business functions. We share our tried and tested framework for planning and facilitating conversations and provide practical examples and exercises to help apply the skills in real life.

The core objectives of the programme are to:

• Improve the effectiveness and usefulness of insight beyond the delivery of results
• Transform insight into commercial ideas and recommendations that inspire conversations and motivate others to take ownership of actions
• Encourage and influence real business outcomes by building traction with different audiences

Learning outcomes

• Understand what motivates individuals to take action and apply Behavioural Economic principles to influence stakeholder intentions
• Able to design and deliver inspiring workshops that generate concrete business outcomes from insight
• Able to follow up and generate on-going traction with actions after the presentation or workshop

Level
Business

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.