Explore ideas, inform decisions and take specific action after a debrief.

The delivery of the debrief is not the end of the communication journey, it is just the springboard that enables further conversations about how businesses can use the information to explore ideas, inform a decision or take specific action.

This one day masterclass is designed to assist those responsible for delivering insight to facilitate conversation, debate and decision making amongst a broad range of business stakeholders to ensure action is taken after the debrief. Drawing on extensive experience managing stakeholders and facilitating workshops, this programme goes beyond the basic Q&A and uses principles of Behavioural Economics to design workshops that truly influence outcomes.

Who would benefit

The programme will benefit client-side insight and research professionals and agency side senior managers who are responsible for ensuring insight leads to action.

Objectives

The aim of this masterclass is to help Directors and Insight Leads apply leading edge stakeholder management and facilitation skills to presentations and workshops with representatives across different business functions. We share our tried and tested framework for planning and facilitating conversations and provide practical examples and exercises to help apply the skills in real life.

The core objectives of the programme are to:

  • Improve the effectiveness and usefulness of insight beyond the delivery of results
  • Transform insight into commercial ideas and recommendations that inspire conversations and motivate others to take ownership of actions
  • Encourage and influence real business outcomes by building traction with different audiences

Learning outcomes

  • Understand what motivates individuals to take action and apply Behavioural Economic principles to influence stakeholder intentions
  • Able to design and deliver inspiring workshops that generate concrete business outcomes from insight
  • Able to follow up and generate on-going traction with actions after the presentation or workshop

Level
Business

Testimonials

“Makes you step back and think about how you can work better and influence stakeholders.”

Anonymous, Martiz Cx

14 June 2019

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.

Additional Information

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