Insight-driven Innovation

According to Ernst & Young global research, they innovate continuously.

It’s increasingly important for researchers to develop the skills and capabilities to be part of this innovation, whether incremental or disruptive, and to demonstrate that insight can be the inspiration for change which delivers a commercial return. This is a highly practical, ‘learning by doing’ course, designed to provide an overview of innovation approaches, and find a role for insight professionals in delivering or participating in innovation projects in their business.

Who will benefit from this course?

• Experienced client-side insight professionals who are keen to become more involved in driving innovation and change in their business
• Experienced agency researchers who want to help their clients use insight to drive innovation

Aims and objectives:

This course will enable you to:

• Use customer and market insight to drive innovation within your business, either incrementally or disruptively
• Design innovation projects using a flexible framework appropriate for your business and market
• Use research to contextualise, identify opportunities, create customer empathy and deliver stimulus for creative thinking
• Use a structured approach for understanding customer needs and benefits, and creating new – or enhancing existing – product/service propositions

Learning outcomes:

By the end of the course, delegates should be able to:

• Design an innovation framework which is relevant to the problems, challenges or opportunities faced by their business
• Work with people across their business in delivering innovation projects
• Set the context for innovation, and identify opportunities for the business to innovate
• Connect deeply with customers and create empathy
• Create customer benefits through a full understanding of customer needs
• Enable fresh and creative thinking to deliver new ideas
• Use proposition structures for creating new product/service propositions, and enhancing existing ones

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.