Introduction to Experimental Research Design

Course context

Often in market research, a client wants to know the influence of one specific variable (e.g. a change in price for a product). However, isolating the effect of this variable to rule out other influences (e.g. package colouring, shelf location, influence of other shoppers) can be difficult. Experimental designs allow researchers to isolate the effects of key variables, providing accurate interpretation of data. Before conducting experiments, it is vital for researchers to understand how to effectively design and implement them, so as to avoid common pitfalls and errors. This workshop will introduce participants to the design and implementation of experiments.

Level

Intermediate

Who will benefit from this course?
This course will benefit market research agency staff and practitioners who seek to expand their methodological skillset.

Attendees will be informed of the latest thinking and approaches in the field of experimentation.

Aims and objectives

After completing this course, participants will:

• be familiar with the key elements of experimental designs
• be able to critically examine experimental designs encountered in research (white) papers and reports
• be able to design and build experiments for their own research purposes