Understanding the role of qualitative research and the basic methods involved

Learning outcomes:

  • Qualitative research, its role in contemporary research and its general application
  • The process of planning a qualitative research project
  • The stages involved in the qualitative research process
  • How to select an appropriate approach
  • Interviewing and methodological techniques
  • How to apply interviewing skills
  • How to process and analyse data

Who will benefit:
Researchers who are new to qualitative research, as well as buyers and users of research.


“Very informative and answered everyone's questions.”

Laura Osborne, One Minute to Midnight

13 November 2019

“Ruth was fab! Great presenting style, very engaging, funny and very knowledgeable. I'd delightfully do another course with her, thanks!”

Laura Osborne, OneFmaily

01 November 2016

“It is a very comprehensive overview of qual research done in an interactive, relatable and practical way.”

Julia Teshmer, MTM London

01 November 2016

“A comprehensive, engaging and interactive. Good starting point for any researcher. ”

Imogen Daynes, Tesco

01 November 2016


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Ruth Clarke is a freelance qualitative researcher. She has over 10 years’ experience gained at HSBC Bank and as an Associate Director at Outlook Research, where she managed a broad range of projects for bluechip clients, in the areas of finance, advertising, publishing, telecoms, utilities and transport.

Additional Information

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