Introduction to Quantitative Research

Understanding the role, basic methods and skills involved.

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

This interactive course covers the whole range of quantitative research; it will give you an overview of all the main facets of quantitative research.

Learning outcomes

By the end of the course, delegates should have an understanding of:

• Basic quantitative research techniques
• Problem definition, including the client perspective
• Desk and primary research
• Sampling and fieldwork issues
• Limitations of the research process
• Briefs and proposals
• Selecting and matching quantitative techniques to the problem defined by the client
• Questionnaire design issues

Who will benefit?

This course will benefit researchers who are new to quantitative research, and buyers and users of research.

The course is ideal for researchers just starting to get involved in quantitative research, or for clients who want to understand more about what they are commissioning.

Testimonials

“It's a comprehensive overview of quantitative research.”

Julia Teshmer, MTM London
02 November 2016

“Very informative, gives you plenty to think about.”

Sara Swinburn, Survey Solutions Ltd
02 November 2016

“An in-depth introduction to quantitative analysis.”

Oliver Pollinson, Ofcom
27 April 2016

“A good whistle-stop tour of the basics.”

Gillian Cardy, Defaqto
27 April 2016

“A very informative course.”

Jenny Yang, TRP Research
27 April 2016

“Good overview of ways of collecting data and doing surveys.”

Pippa Morris, FarFetch
27 April 2016