Introduction to Statistics

Theory and methods to inform approaches to research.

This course enables you to:

• Understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research.

Learning outcomes

By the end of the course, delegates should have an understanding of the basics of:

• Sampling theory
• Sampling practice
• Summarising data
• Sampling distributions
• Standard errors and confidence intervals
• Significance testing
• Determination of sample sizes

Who will benefit?

This course will benefit researchers who wish to gain a basic understanding of the principles of statistical and sampling practice. It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling.

Testimonials

This course enables you to: