Social Insights Video Marketing

The art of visualisation and visual storytelling to share information.

We are in an era where we are more overloaded with information than ever before.

It’s easy to understand how the art of visualisation and visual storytelling have become the go-to medium for sharing and consuming information.

Visuals are processed by the brain 60,000 times faster than text and in the smart-technology age, it’s our ability to move these visuals across a screen (no matter how small) that allows us to make the impact we desire and fulfill the viewer’s thirst for knowledge.

As researchers, we’re often required to draw up reports and slide decks that are overloaded with information. More often than not, the idea of creating and delivering these items can be met with apprehension from both sides due to the time they can take to digest and decipher. This workshop offers delegates the opportunity to extract the headline facts of their data, find the visual story and create a social video that allows these insights to be easily shareable and absorbed with real impact.

Social Video Marketing is the art of creating micro videos (30 - 90 seconds) which can then be published to social media or internal platforms to be shared privately or publicly. According to Hubspot, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, because viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia).

We’ll take you through a range of practical exercises and tutorials that will allow you deliver an impactful social insight video. We will drill down into what makes a successful social video and help you curate a visual story through moving images, stills and text. You will plan, design, create and edit a social insights video that shares your most important data and makes the greatest impact with its intended audience. You will also gain practical knowledge of how this video can promote your full findings and draw that audience into the deeper and more detailed insights you wish to share.

Who would benefit

This course benefits anyone within market research who is looking for new and innovative ways of engaging the end-consumer of their work, whether revamping reports or discovering innovative ways to deliver data and insights. From market researchers, experienced and new, to agencies and individuals working with insights and data, this course will give you a bold, new way of communicating your work.

Objectives

• Obtain strategic techniques for mining impactful insights that can be presented in your video.
• Understand the key practices to making an impactful social insights video.
• Gain access to a library of free visual content that can assist in creating your social insights video.
• Edit together your own video and gain confidence in presenting visual representations of your findings.
• Leave with a social insights video you have created with the assistance of a professional filmmaker and marketing strategist.

Learning outcomes

• Understand the importance of delivering your data through impactful media.
• Learn how to pull your insights from data and transform them into a compelling video.
• Learn the dos and don'ts of social-scale video production to create something people will watch.
• Understand what makes a video shareable.
• Learn how best to publish your video socially if required and how to create a buzz around it.

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