We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.

Unable to be delivered as a In Company closed course

No matter what your role, if you are to win business and impress clients you must be on top of your graphic design game. Visual professionalism gives you clarity, stand out and client trust. In a top-scoring interactive session “No longer an option – the graphic design skills you have to have” will give you a framework of seven fundamental design principles so you can assess and improve your work and that of others, and deliver professional and impactful deliverables.

Learning outcomes/learning objectives (bullet points)

  • The fundamental principles of graphic design
  • How those principles are applied in the real world
  • Graphic design resources
  • How to choose imagery and icons
  • PowerPoint tips and tricks
  • What we can learn from infographics
  • How to simplify data
  • The grid system
  • Design options

Who will benefit?
Anyone who creates materials as part of their job role.

Learning method (Case study, mock interviews, role-playing, group discussions, etc)
Presentation, exercises and one-on-one support

Course delivery mode
The course will be delivered online.

"Very helpful and Engaging for a beginner in Graphic Design."

Amy Channon - BVA BDRC, March 2023

"Just what the design-doctor ordered!"

Research Director - Boutique research agency, March 2023

"Well structured training course with an engaging trainer."

Julia Gordon - The National Lottery Community Fund, March 2022

"Extremely helpful as an introduction into design principles."

Peter Morton - Hook Tangaza, March 2021

"This is the perfect course for anybody who wants to produce engaging and professional-looking documents."

Emma Seka - TnT Insights, March 2021

With over 20 years experience in design for data, research and insights, Simon is an expert at solving the design problems of prominent insights agencies, organisations and end-clients. After training in engineering, Simon developed a love of design in the mid 90’s, a passion which led him to design roles in the insights industry, including the position of head of design at Research International. After owning his own design business for three years, Simon joined Keen as Mustard Marketing 7 years ago, where he has been improving the design of a vast range of insights companies, presentations, brands and websites and providing professional design training to market researchers ever since. (Presented by Simon -

Additional Information

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