Theories of creativity, problem solving approaches and more.

We often settle for second best in terms of the quality of our output. This is particularly done when in the rush to meet deadlines and 'get things done'.

Here’s a chance to adopt a different approach and achieve the best result. Specific tools and techniques for various phases of the process gives facilitators what they need to address challenges such as lack of ideational fluidity, low energy, or poorly framed objectives and dramatically improves the chances for conducting a successful ideation session.

The course covers theories of creativity, creative and analytic mindsets, problem solving approaches, ideation and developing a creative practice.

Who will benefit from this course?

Researchers (client or agency side) who are looking to enhance their ability to respond creatively to problems and challenges and develop new approaches to research and communications.

Aims and objectives
  • Develop your creative competence and learn to think in new ways
  • Approach problems and challenges differently to find new solutions
  • Use creativity to develop new approaches to research and communications which will add value to your business
Learning outcomes
  • See creativity as a competence
  • Apply different types of thinking appropriately
  • Apply creative thinking to problem solving
  • Use creative thinking to develop new solutions and approaches
  • Bring creativity into their professional and personal life for positive impact
Testimonials

“Thought provoking and changes your mind set to be more positive and excited for creative ideas.”

Jennifer Thompson, Northumbrian Water

27 May 2016

“An engaging and challenging exercise to help break down traditional ways of thinking.”

Dan Solkin, RDSI

27 May 2016

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Jeremy Rix has 20 years’ experience as an agency researcher and innovation consultant, coach and trainer. He has delivered projects, training and consultancy to multinationals in business-to-business and consumer markets, across a range of industries in the UK and internationally. He also guest lectures on the Undergraduate in Marketing and MBA Courses at Lancaster University. With a passionate belief in the commercial and creative value of customer and market insight, he currently runs OKO, an independent research and innovation agency.

Additional Information

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