Tuesday, 17 October 2017 to Thursday, 19th October 2017
This course enables you to:
develop a full understanding of all aspects of the quantitative research process.
By the end of the course, delegates should have developed their understanding of:
quantitative research and when to use it
a range of data collection methods
the fundamentals of sampling
best practice in questionnaire design
basic analysis techniques
special quantitative techniques, e.g. rating, ranking, mean scores
the fundamentals of statistical reliability and significance tests
how to explore data and investigate hypotheses
how to draw conclusions and make recommendations
how to present and report findings
This course will include the opportunity to work through a case study from brief to presentation.
Who will benefit?
This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).
Time Day 1: 09:30 - 17:15 Day 2: 09:00 - 17:15 Day 3: 09:00 - 16:15
Members £955.00 + VAT
Non-members £1295.00 + VAT
Company Partner (non-ticket price) £955.00 + VAT
Laura has plentiful experience of designing, managing and delivering both quantitative and qualitative research projects. She started her career at Research International working on both national and international FMCG projects before moving on to NHS Choices, the ‘front door’ to the NHS and the country’s biggest health website, where she delivered a wide range of projects as part of the Customer Insight Team. Most recently Laura managed patient and public engagement and social research projects at Dr Foster Intelligence, a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information. She is currently a freelance researcher.
Banos has over 17 years experience of designing and delivering market and social policy research across the public and private sectors. He started his career undertaking criminological research at the home office after completing a Masters in Research Methods and Statistics.
From here he moved into the commercial sector and has worked for a number of niche research agencies as well as for Research International UK delivering quantitative and qualitative research for major players in the financial, automotive, utility, government, independent and ICT sectors.
He most recently has been involved in leading the customer insight function for NHS Choices and headed the research arm of Doctor Foster Intelligence delivering patient and public engagement and social marketing insight for PCTs across the UK.
He has an abiding interest in the development of research skills both in and out of the workplace and currently operates as a freelance consultant.
“Great and thorough understanding of the research process from start to finish.”
Abigail Goodall, Elsevier October 2016
“Very thorough and informative course that looked at agency quantitative research from conception to completion.”
Sky Betting & Gaming October 2016
“Information packed high speed train to quantitative research.”
Ruth Partington, RP Translate October 2016
“A Very good starting point.”
Ruby van der Walt, The Paragon Group October 2016
“Very informative and content was very well delivered to leanr more about the basics.”
Louise Rouke, Coleman Parkes Research Ltd October 2016
“A great quick-fire way to learn the basics to help inform questioning & business decisions.”
Rebecca Hughes, ADHB 19-21 April 2016
Where is the event taking place?
The Old Trading House, 15 Northburgh Street London EC1V 0JR