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Training

Advanced

Insight-driven Innovation

Insight-driven Innovation

In a nutshell

Date
  • Tuesday, 12 September 2017

What do winning companies do in tough economic times? According to Ernst & Young global research, they innovate continuously.

It’s increasingly important for researchers to develop the skills and capabilities to be part of this innovation, whether incremental or disruptive, and to demonstrate that insight can be the inspiration for change which delivers a commercial return. This is a highly practical, ‘learning by doing’ course, designed to provide an overview of innovation approaches, and find a role for insight professionals in delivering or participating in innovation projects in their business.

Who will benefit from this course?
  • Experienced client-side insight professionals who are keen to become more involved in driving innovation and change in their business
  • Experienced agency researchers who want to help their clients use insight to drive innovation
Aims and objectives:

This course will enable you to:

  • Use customer and market insight to drive innovation within your business, either incrementally or disruptively
  • Design innovation projects using a flexible framework appropriate for your business and market
  • Use research to contextualize, identify opportunities, create customer empathy and deliver stimulus for creative thinking
  • Use a structured approach for understanding customer needs and benefits, and creating new – or enhancing existing – product/service propositions
Learning outcomes:

By the end of the course, delegates should be able to:

  • Design an innovation framework which is relevant to the problems, challenges or opportunities faced by their business
  • Work with people across their business in delivering innovation projects
  • Set the context for innovation, and identify opportunities for the business to innovate
  • Connect deeply with customers and create empathy
  • Create customer benefits through a full understanding of customer needs
  • Enable fresh and creative thinking to deliver new ideas
  • Use proposition structures for creating new product/service propositions, and enhancing existing ones

Time
09.15 - 17.00

Price
  • Members £325.00 + VAT
  • Non-members £475.00 + VAT
  • Company Partner (non-ticket price) £325.00 + VAT

 

Trainer
  • Jeremy Rix
    Jeremy Rix

    Jeremy Rix has 20 years’ experience as an agency researcher and innovation consultant, coach and trainer. He has delivered projects, training and consultancy to multinationals in business-to-business and consumer markets, across a range of industries in the UK and internationally. He also guest lectures on the Undergraduate in Marketing and MBA Courses at Lancaster University. With a passionate belief in the commercial and creative value of customer and market insight, he currently runs OKO, an independent research and innovation agency.



CPD 6

“Helping to break the cycle of sequential thinking to drive innovation, but keeping insight at the heart. ”

Elizabeth Lane, BBC Audience
13 September 2016

“Very helpful and interesting. ”

Neha Malhotra Maleri, Tesco
13 September 2016

“Practical, technical and focused. ”

Maria Garcia, Tesco
13 September 2016

“A day well spent! ”

Alicja Furmanczyk, Ipsos MORI
13 September 2016


Where is the event taking place?

MRS

The Old Trading House, 15 Northburgh Street
London
EC1V 0JR

With thanks to:

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Please click on the photographs to view each speaker's biography.

Booking

  • If you are not a Company Partner and want to book for yourself and request an invoice, or pay for yourself online, click
  • If you wish to book for someone else please use this form
  • To use your Company Partner ticket use this form
  • To book and claim a Company Partner discount click

*By proceeding with a booking you are agreeing with our terms and conditions.

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CPD 6

“Helping to break the cycle of sequential thinking to drive innovation, but keeping insight at the heart. ”

Elizabeth Lane, BBC Audience
13 September 2016

“Very helpful and interesting. ”

Neha Malhotra Maleri, Tesco
13 September 2016

“Practical, technical and focused. ”

Maria Garcia, Tesco
13 September 2016

“A day well spent! ”

Alicja Furmanczyk, Ipsos MORI
13 September 2016


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