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International Journal of Market Research (IJMR)

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Other Publications

A number of books have been published in association with,
or endorsed by, MRS:

A Guide to Understanding and Working with Market Research Agencies and Consultancies

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ISBN 978-906117-35-4

The Incorporated Society of British Advertisers (ISBA) in collaboration with MRS has launched a best practice guide to understanding and working with market research agencies and consultancies. The guide has been designed to foster better understanding of research and working practices among clients and to help improve relationships between procurement, internal research/insight managers and research agencies/consultancies.

Free copies are available to download in the Members and Company Partners areas

A Guide to the 2001 Census: Essential Information for Gaining Business Advantage

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National Statistics and The Market Research Society
Published by TSO, 2004

Use the Census to improve business performance. All good business decisions have one thing in common: they are based on quality information. The UK Census has always been the most accurate source of information for market research and customer analysis. But the use of new questions, new classifications and postcode-based geography has taken the data to new levels. More information and order form.

MRS members are entitled to a discount of 15%. To ensure you receive your discount please use the special order form available to download from the Members' Area: Other Services page (coming soon).

Business to Business Market Research: Understanding and Measuring Business Markets

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Ruth McNeil, Kogan Page, 2005
ISBN 0-7494-4364-2
Market Research in Practice Series

Practical and authoritative, this is the definitive guide to B2B market research. Taking a clear step-by-step approach it describes and explains the various tools, techniques and processes of research that are undertaken entirely within the business sphere.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

Consumer Insight : How to Use Data and Market Research to Get Closer to Your Customer

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Merlin Stone, Alison Bond and Bryan Foss, Kogan Page, 2004
ISBN 0-7494-4292-1
Market Research in Practice Series

Written by leading experts on database marketing, customer service
and Customer Relationship Marketing (CRM), Consumer Insight provides
comprehensive coverage of the classic areas that market researchers and
marketers need to focus on: knowing who and where customers are, what
they do, what they buy and what they would like to buy. It also explores
how customers’ thoughts, feelings, objectives and strategies influence
their behaviour.

Featuring the latest models, tools and research findings, it will help market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions

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Robin J Birn, Kogan Page, 4th ed, 2004
ISBN 0-7494-4200-X
Market Research in Practice Series

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making, and to monitor customer service.

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

Employee Research: How to Increase Employee Involvement Through Consultation

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Peter Goudge, Kogan Page, 2006
ISBN 0-7494-4540-8
Market Research in Practice Series

While understanding one's customers has long been a tenet of successful management strategy, the critical importance of understanding one's own employees is increasingly being acknowledged. Employees can be powerful ambassadors in communicating a company's values, and organisations wanting to be good corporate citizens will be those that examine the employee perspective on many issues. Employee Research is an authoritative guide which outlines the key principles behind undertaking research among employees.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques

An Introduction to Market & Social Research

Karen Adams, Ian Brace, Kogan Page, 2006
ISBN 0749443774

An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.

This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision-making. A vital study guide for those working towards the MRS Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com

The International Handbook of Market Research Techniques

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Editor Robin Birn, Kogan Page, 2nd ed, 2002
ISBN 0-7494-3865-7

A major text for all levels of marketing professionals and market researchers.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com

Marketing Research: An Integrated Approach

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Alan Wilson, FT Prentice Hall, 2nd ed, 2006
ISBN 0-273-69474-X

The official textbook, supporting the curriculum for those studying for the joint MRS/CIM module on Marketing Research and Information as part of the newly-revised MRS Diploma in Market & Social Research.

For further information and to order a copy visit the Pearson Education website at www.pearsoned.co.uk.

Market Intelligence: How and Why Organizations Use Market Research

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Martin Callingham, Kogan Page, 2004
ISBN 0-7494-4201-8
Market Research in Practice Series

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research and it is crucial for the organisation to get this right.

Market Intelligence examines the client-side perspective of market research, and describes the pitfalls and problems when commissioning, briefing and using market research.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

Market Research in Practice: A Guide to the Basics

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Paul Hague, Nick Hague and Carol-Ann Morgan, Kogan Page, 2004
ISBN 0-7494-4180-1
Market Research in Practice Series

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through real-life case studies, the basics of market research are made straightforward and accessible.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

The Practice of Market & Social Research: An Introduction

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Yvonne McGivern, Pearson Education, 3rd Edition, 2008
ISBN 9780273717072

The official textbook, supporting the curriculum for candidates studying for the MRS Advanced Certificate in Market & Social Research Practice.

For further information and to order a copy visit the Pearson Education Website at www.pearsoned.co.uk

Online resources

Qualitative Market Research: Principle and Practice

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Edited by Gill Ereaut, Mike Imms and Martin Callingham, 7 volumes, Sage Publications, 2002
ISBN 0-7619-7272-2

For further information and to order a copy visit the Sage Publications website at www.sagepublications.co.uk (select Qualitative Market Research: Principle & Practice from the search results)

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

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Sheila Keegan, Kogan Page, October 2009
ISBN 9780749454647
Market Research in Practice Series

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

Qualitative research explores questions such as what, why and how, rather than how many or how much.  It is primarily concerned with meaning rather than measuring; and understanding why individuals and groups think and behave as they do lies at the heart of qualitative research.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications see MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Ian Brace, Kogan Page, August 2008 *New Edition*
ISBN 9780749450281
Market Research in Practice Series

Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. This book explains the role of questionnaires in market research. Looking at different types of questions and questionnaires, and how and when they should be used, it explains how to plan, structure and write the right questionnaire for the research you are running.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications see MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think

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Paul Szwarc, Kogan Page, 2005
ISBN 0-7494-4336-7
Market Research in Practice Series

Customer satisfaction and loyalty has been one of the growth areas in market research over the past 20 years, and interest in it continues to grow. Organisations invest heavily in programmes designed to retain customers, as they recognise the importance of loyalty and commitment if they are to sustain and increase company profits.

Researching Customer Satisfaction & Loyalty is the definitive guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research.

Individual MRS Members and employees of MRS Company Partners: claim a 15% discount on this book, and other Kogan Page publications. See MRS Company Partner Area for further details.

Others: for further information and to order a copy visit the Kogan Page website at www.koganpage.com.

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January 2018
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The Brexit Diaries: Engaging with the public in Brexit Britain18.01.18 | MRS, London EC1V 0JR

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MRS Operations Network23.01.18 | MRS, London EC1V 0JR

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