How to Position your Brand in a Crowded Market

OvationMR – 11 August 2022

Source OvationMR

Differentiating a brand in the market and the ability to capture a unique position in the minds of target consumers is what Brand Positioning is all about.

This involves understanding target consumers' needs and wants and creating specific offerings that meet those needs better than your competitor are able to manage the same task.

Brand positioning is a key element of any marketing strategy and can be used to create a competitive advantage. When done well, it can result in strong brand equity and loyalty among consumers.

This article covers the key elements of how to approach brand positioning and the steps and considerations involved in implementing campaigns, including market research that will help you analyze your target market and improve your brand position in any organization.