Planning and Conducting Physician Market Research

OvationMR – 11 August 2022

Source OvationMR

Planning Physician Marketing Research

Planning is essential for every market research project. Still, the focus on project management and organization is amplified when dealing with healthcare professionals. Especially doctors, because studies involving doctors are often among the most complex and challenging we have conducted.

One reason for this higher degree of difficulty is that physicians tend to be very busy and understandably focused on their patients. Therefore, taking time out of their schedule to participate in a survey to earn some extra rewards is usually not their top priority. Before conducting a healthcare market research project,  here are a few essential items to consider.