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Company Profile

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Kantar is a data and evidence based advisory business providing information and recommendations to clients, worldwide. We help clients understand people, inspire growth and shape their brand for the future.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act; globally and locally in more than 130 markets. We know more about people than any consultancy and we know more about business than any research company. Our insights, foresight and advice are embedded within our clients’ processes and at the heart of their decisions.

Our specialisms

Automotive, Catering/Hospitality, Central Government, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Fashion/Clothing, Finance/Investment – Business, FMCG – General, Healthcare, Media (Broadcast), Retail, Technology, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Transportation, Travel/Tourism
Advertising, Analytics, Behaviour Insights, Brand/Branding, Communications/PR, Competitive Intelligence, Consumer, Customer Experience, Customer Loyalty, Data Analytics, Forecasting, Lifestyle & value trends, New Product Development, Opinion Polling, Pricing, Reputation Management, Segmentation research, Social Media, Trendspotting
Audience Measurement, Consultancy, Continuous, Copy Testing, Creative development research, Data Analytics, Depth Interviews, Mobile Surveys, Neuromarketing, Omnibus Surveys, Online Communities, Online Qualitative, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Self-serve/DIY platform, Syndicated Surveys, Tracking
Asian/Asian British, Asylum Seekers/Refugees, Black/Black British, Business decision makers, Eastern European, Ethnic minorities, Faith communities, Hispanic heritage, LGBTQIA+, Mixed heritage, Muslim/Arab, Neurodiversity, Nordic markets, Older people, Parents of young children, People of colour, Seldom heard audiences, Single parents, Umemployed, Youth/Teens
Africa, Central Asia, Central Europe, China, Eastern Europe, Middle East, Pacific Rim, South America, UK, USA

Our people

Senior Contacts

Amy Cashman (Executive Managing Director)

Emma Hargreaves (Head of Business Development)

Breakdown of Personnel

Total Number of Employees: 500+


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