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B2B International Ltd

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Company Profile

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B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are well placed to provide valuable insights which not only satisfy your objectives, but drive action and empower your brand.

We offer a wide range of research services covering 5 core pillars:

  • Customer Research & Segmentation
  • Product, Proposition & Pricing Research
  • Markets & Opportunities Research
  • Brand & Communications Research
  • Thought Leadership Research

B2B International is part of Merkle B2B, a consortium of five world-class b2b agencies. This allows us to deliver the world’s first end-to-end, fully-integrated b2b solution, with one promise: to architect the ultimate b2b customer experience.

Our specialisms

Accountancy, Agriculture, Automotive, Central Government, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Electrical Goods, Energy/Utilities, Engineering, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Industrial/Chemicals, Insurance, Legal, Local Government/Local Authority, Media (Broadcast), Media (Print), Media – Streaming services, Mobile (online/media), Office Equipment, Online Media, Online Retail, Pharmaceutical, Property/Construction/Housing, Public Services, Retail, Social Media, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Transportation, Travel/Tourism
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Competitive Intelligence, Concept Testing, Consumer, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Emerging Markets, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Packaging/Design, Pricing, Product Testing, Segmentation research, Social Media, Usage & Attitude, Web usability testing
Ad hoc, Advanced Statistical Techniques, Audience Measurement, CATI, Consultancy, Creative development research, Customer Experience (CX), CX Benchmark Studies, Data Analytics, Data visualisation & infographics, Depth Interviews, Desk Research, Diary Studies, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Gamification, Market reviews and analysis, Mobile Surveys, Multivariate Stats and Modelling, Mystery Shopping, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Semiotics, Telephone Interviewing, Tracking, User Experience (UX), Workshops
Affluent/High net worth, Business decision makers, College students, University students
Africa, Australasia, Canada, Caribbean, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, Ukraine, USA, Worldwide

Our people

Senior Contacts

Nick Hague (Head of Growth)

Matthew Harrison (CEO)

Oliver Truman (Head of Research & Analytics)

Conor Wilcock (Business Development & Sales Director)

Breakdown of Personnel

Admin/Support staff: 8

Executive/Research staff: 30

Non-research: 3

Data processing: 4

Field interviewers: 20

Field managers/supervisors: 2

Telephone interviewers: 70

Telephone managers/supervisors: 4

Total Number of Employees: 101 to 500


"B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations" - Akzo Nobel

"Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life" - Trinity Mirror

"B2B International showed diligence, professionalism, resilience and adaptiveness.  As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market" - Vodafone 

“Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy. Once again many thanks for the excellent report.” - BP


Norloch House
36 King's Stables Road
Tel: +44 (0)131 561 7978

Bonded Warehouse
18 Lower Byrom Street
Greater Manchester
M3 4AP
Tel: +44 (0)161 440 6000

International Addresses

B2B International USA Inc
85 Devonshire St
#400 - DWA Media
MA 02109
Tel: +1 617-412-3494

B2B International USA Inc
515 N. State, 22nd Floor
IL 60654
Tel: +1 872 204 4533

B2B International GmbH
Kesselstraße 3
Düsseldorf, Germany
Tel: +49 (0)211 385 429 320

B2B International
1, Wallich Street
#22-01 Guoco Tower
Level 35
Tel: +65 69117838

B2B International China
Office 503, East Ocean Center
24A Jianguomenwai Avenue
Chaoyang District,
Tel: +86(0)10 6515 5657
Fax: +85 (0)10 6515 6643

B2B International USA Inc
1025 Westchester Ave.
Suite 301
White Plains
New York, 10604
Tel: +1 914 761 1909
Fax: +1 914 761 1503

B2B International GmbH
Speicherstraße 53
Frankfurt am Main
Tel: +49 69 3650590

B2B International USA Inc
6601 Center Drive
4th floor Suite D
Los Angeles
Tel: +1 310-255-1040

B2B International
Level 2, 26 Hickson Road Walsh Bay,
Tel: +61 2 8094 7700

B2B International GmbH
Leopoldstraße 150
Tel: + 49 89 96086 450


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