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B2B International Ltd

Company Profile

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B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are well placed to provide valuable insights which not only satisfy your objectives, but drive action and empower your brand.

We offer a wide range of research services covering 5 core pillars:

  • Customer Research & Segmentation
  • Product, Proposition & Pricing Research
  • Markets & Opportunities Research
  • Brand & Communications Research
  • Thought Leadership Research

B2B International is part of Merkle B2B, a consortium of five world-class b2b agencies. This allows us to deliver the world’s first end-to-end, fully-integrated b2b solution, with one promise: to architect the ultimate b2b customer experience.

Our specialisms

Accountancy, Agriculture, Automotive, Central Government, Drinks (Alcoholic), Drinks (Non-alcoholic), Education/Training, Electrical Goods, Energy/Utilities, Engineering, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Industrial/Chemicals, Insurance, Legal, Media (Broadcast), Media (Print), Mobile (online/media), Office Equipment, Online Media, Pharmaceutical, Property/Construction/Housing, Public Services, Technology, Telecoms/Mobile/Internet, Transportation, Travel/Tourism
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Competitive Intelligence, Concept Testing, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Emerging Markets, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Ad hoc, Advanced Statistical Techniques, Benchmark Studies, CATI, Consultancy, Depth Interviews, Desk Research, Diary Studies, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Gamification, Market reviews and analysis, Mobile Surveys, Multivariate Stats and Modelling, Mystery Shopping, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Telephone Interviewing, Tracking, User Experience
Affluent, Ethnic Minorities, High Net Worth, Parents, Seldom Heard Audiences, University/College Students, Women
Africa, Australasia, Canada, Caribbean, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Nick Hague (Head of Growth)

Matthew Harrison (CEO)

Carol-Ann Morgan (Director of Insights & Consultancy)

Oliver Truman (Head of Research & Analytics)

Conor Wilcock (Business Development & Sales Director)

Breakdown of Personnel

Admin/Support staff: 8

Executive/Research staff: 30

Non-research: 3

Data processing: 4

Field interviewers: 20

Field managers/supervisors: 2

Telephone interviewers: 70

Telephone managers/supervisors: 4

Total Number of Employees: 101 to 500

"B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations" - Akzo Nobel

"Excellent customer service, highly proficient technically, a great understanding of the subject matter, and superb presentation skills which brought a quite complex subject matter to life" - Trinity Mirror

"B2B International showed diligence, professionalism, resilience and adaptiveness.  As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market" - Vodafone 

Addresses

Norloch House
36 King's Stables Road
Edinburgh
EH1 2EU
Tel: +44 (0)131 561 7978
Email: info@b2binternational.com

117-119 Portland Street
Manchester
Greater Manchester
M1 6ED
Tel: +44 (0)161 440 6000
Email: info@b2binternational.com

International Addresses

B2B International USA Inc
85 Devonshire St
#400 - DWA Media
Boston
MA 02109
Tel: +1 617-412-3494
Email: boston@b2binternational.com

B2B International USA Inc
The Wrigley Building
410 N Michigan Avenue
8th Floor - gyro
Chicago
IL 60611
Tel: +1 872 204 4533
Email: chicago@b2binternational.com

B2B International GmbH
Johannstraße 37
Box 11
Düsseldorf, Germany
40476
Tel: +49 (0)211 385 429 320
Email: duesseldorf@b2binternational.com

B2B International China
Office 503, East Ocean Center
24A Jianguomenwai Avenue
Chaoyang District,
Beijing
100020
Tel: +86(0)10 6515 5657
Fax: +85 (0)10 6515 6643
Email: beijing@b2binternational.com

B2B International
1, Wallich Street
#22-01 Guoco Tower
Level 35
Singapore
078881
Tel: +65 69117838
Email: singapore@b2binternational.com

B2B International China
20/F The Centre
989 Chang Le Road
Xu Hui District
Shanghai
200031
Tel: +86 (0)21 5117 5860 
Fax: +86 (0)21 5116 6899 
Email: shanghai@b2binternational.com

B2B International USA Inc
707 Westchester Ave
White Plains
New York, 10604
Tel: +1 914 761 1909
Fax: +1 914 761 1503
Email: newyork@b2binternational.com

B2B International
Level 2, 26 Hickson Road Walsh Bay,
Sydney
NSW
Australia
2000
Tel: +61 2 8094 7700
Email: sydney@b2binternational.com

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