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BMG Research Limited

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Company Profile

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BMG Research is one of the UK’s largest independent research and analytics agencies. We have more than 30 years’ experience of supporting our clients to build and deepen their understanding of changing and ever more complex markets, people and society.  We are proud to remain an independent business, driven forward by some of the brightest and most inquiring minds in our industry. We work with our clients to fully understand the challenges faced by their organisations, identify priorities for action, and evaluate the impact of change. We are curious, intelligent and focused in our thinking, supporting our clients in making smarter decisions.

We provide clients with close support and local guidance from our consultative teams based in our London, Birmingham and Glasgow offices. 

Areas of core expertise include:


  • Customer Understanding and Segmentation
  • Customer Relationship Management
  • Operational Experience Management / Transactional research
  • Customer Journey Mapping and Development
  • Mystery Customer and Operational Delivery Monitoring
  • Employee Experience an Engagement
  • Product and Service Experience Measurement and Innovation Development
  • Brand Experience
  • Perception and Reputation Assessment and Tracking
  • Campaign Effectiveness
  • Behaviour Insight and Evaluation
  • Public Polling


We also provide a range of regular omnibus surveys – including UK-wide and dedicated Scottish omnibus.

Our work spans the public sector, regulated industries and commercial organisations.  We work internationally and across the UK and are trusted partners to government departments and regulators.

We are a full-service research agency with all resources in-house and our own dedicated fieldwork and operational resources.

Our specialisms

Agriculture, Automotive, Catering/Hospitality, Central Government, Charities/Voluntary, Education/Training, Energy/Utilities, Engineering, Environmental, Events/Conferences, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Industrial/Chemicals, Legal, Local Government/Local Authority, Media (Print), Non-Profit, Online Media, Online Retail, Politics, Property/Construction/Housing, Public Services, Sport/Leisure/Arts, Technology, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, Forecasting, International, Multi-Mode Fieldwork, Online Panels, Opinion Polling, Social Media, Social Research, Usage & Attitude
Advanced Statistical Techniques, Benchmark Studies, CAPI, CATI, Coding/Data Entry, Consultancy, Continuous, Data Analytics, Deliberative Research, Depth Interviews, Desk Research, Diary Studies, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, Mobile Surveys, Multivariate Stats and Modelling, Mystery Shopping, Omnibus Surveys, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking, User Experience
Affluent, Asian/Asian British, Black/Black British, Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Eastern European, Ethnic Minorities, High Net Worth, LGBTQI+, Older People, Parents, Seldom Heard Audiences, Single Parents, Umemployed/N.E.E.T, University/College Students, Victims of crime, Vulnerable adults, Welsh speakers, Women, Youth/Teens
Australasia, Canada, Central Europe, Eastern Europe, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA

Our people

Senior Contacts

Dawn Hands (Managing Director)

Roger Sant (Chief Research Officer)

Simon Wood (Head of London)

Breakdown of Personnel

Admin/Support staff: 10

Executive/Research staff: 40

Non-research: 32

Data processing: 25

Field interviewers: 300

Field managers/supervisors: 19

Spec writers: 7

Telephone interviewers: 250

Telephone managers/supervisors: 12

Total Number of Employees: 101 to 500


"BMG have been essential in the successful delivery of SAVE’s customer recruitment, engagement and data collation work packages, consistently delivering quality and effectively managed work in line with timescales. It is through this commitment and team spirit that SAVE has been able to achieve a sample that accurately represents our target area and signals the largest trial of its kind within the UK. Where BMG have shone through as an exceptional supplier is a genuine passion to see the project thrive, consistently delivering over and above to support the wider team and an attitude of support and guidance though-out."

Charlie Edwards, SAVE Project Manager, Scottish and Southern Electricity Networks

"BMG has delivered some innovative and important research in support of the Army’s review ... BMG’s research was expertly designed and delivered, and generated some very significant insights ... In short, BMG’s research was excellent and it has been the key factor in shaping the Army’s Junior Entry Review

Colonel William Davies, Assistant Director of Training Operations, Headquarters UK Army Recruiting and Initial Training Command

"Fantastic! Thank you and the team for such a superb effort in completing the project. I know everyone has really worked hard, and it’s hugely appreciated. This has been such a great project to work with you on."

Melissa Hoskins, Communications and Engagement Manager, Barking and Dagenham, Havering and Redbridge Clinical Commissioning Groups


Beech House
Greenfield Crescent
West Midlands
B15 3BE
Tel: +44 (0)121 333 6006
Fax: +44 (0)121 270 4212


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