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BMG Research Limited

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Company Profile

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BMG Research is a full-service research and analytics agency specialising in the public sector and regulated industries.  We combine quantitative and qualitative methods expertise, sophisticated analytics and impactful insight to empower our clients to make evidence-based decisions that change behaviour among customers, stakeholders and wider society,  measure and evaluate the impact of their actions and policies and form long-term strategies.

 We have more than 30 years’ experience of supporting our clients to build and deepen their understanding of changing and ever more complex markets, people and society. Our people help government clients deliver more effective public services, shape public policy and guide public investment. In the regulated industries we support clients in shaping their customer’s experiences, developing their reputations and changing customer behaviours.

We provide clients with close support and local guidance from our consultative teams based in our London and Birmingham offices. 

Areas of core expertise include:

  • Campaign Effectiveness
  • Behavioural Insight
  • Evaluation
  • Public Polling
  • Perception and Reputation Assessment and Tracking
  • Audience understanding and Segmentation
  • Customer Experience Management
  • Operational Experience Management / Transactional research
  • Customer Journey Mapping and Development
  • Mystery Customer and Operational Delivery Monitoring
  • Employee Experience and Engagement
  • Product and Service Innovation
  • Brand Experience

We also provide a range of regular omnibus surveys – including UK-wide.

Our work spans the public sector, regulated industries and commercial organisations.  We work internationally and across the UK and are trusted partners to government departments , local authorities and regulators.

Our specialisms

Agriculture, Automotive, Catering/Hospitality, Central Government, Charities/Voluntary, Education/Training, Energy/Utilities, Engineering, Environmental, Events/Conferences, Finance/Investment – Business, Finance/Investment – Personal, Food, Healthcare, Industrial/Chemicals, Legal, Local Government/Local Authority, Media (Broadcast), Media (Print), Media – Streaming services, Non-Profit, Online Media, Online Retail, Politics, Property/Construction/Housing, Public Services, Sport/Leisure/Arts, Sustainable Energy, Technology, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Cultural research, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, Forecasting, International, Multi-Mode Fieldwork, Online Panels, Opinion Polling, Social Media, Social Research, Usage & Attitude, Youth/children's research
Ad hoc, Advanced Statistical Techniques, CAPI, CATI, Coding/Data Entry, Consultancy, Continuous, Customer Experience (CX), CX Benchmark Studies, Data Analytics, Data visualisation & infographics, Deliberative Research, Depth Interviews, Desk Research, Diary Studies, Ethnography, Event Evaluation, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Hall Tests, In-Home/Doorstep Interviews, Interactive Voice Response, Literature reviews, Mobile Surveys, Multivariate Stats and Modelling, Mystery Shopping, Omnibus Surveys, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, College students, Eastern European, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People of colour, People with medical conditions, People with physical disabilities, Seldom heard audiences, Single parents, Umemployed, Victims of crime, Vulnerable adults, Welsh speakers, Youth/Teens
Australasia, Northern/Western Europe, Republic of Ireland, UK, USA

Our people

Senior Contacts

Dawn Hands (CEO)

Roger Sant (Chief Research Officer)

Simon Wood (Managing Director)

Breakdown of Personnel

Admin/Support staff: 10

Executive/Research staff: 40

Non-research: 15

Data processing: 15

Field interviewers: 300

Field managers/supervisors: 19

Spec writers: 7

Telephone interviewers: 250

Telephone managers/supervisors: 12

Total Number of Employees: 101 to 500


3rd floor The News Building
1 London Bridge Street

Lancaster House
67 Newhall St
West Midlands
B3 1NQ
Tel: +44 (0)121 333 6006
Fax: +44 (0)121 270 4212


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