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BMG Research Limited
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BMG Research is a full-service research and analytics agency specialising in the public sector and regulated industries. We combine quantitative and qualitative methods expertise, sophisticated analytics and impactful insight to empower our clients to make evidence-based decisions that change behaviour among customers, stakeholders and wider society, measure and evaluate the impact of their actions and policies and form long-term strategies.
We have more than 30 years’ experience of supporting our clients to build and deepen their understanding of changing and ever more complex markets, people and society. Our people help government clients deliver more effective public services, shape public policy and guide public investment. In the regulated industries we support clients in shaping their customer’s experiences, developing their reputations and changing customer behaviours.
We provide clients with close support and local guidance from our consultative teams based in our London and Birmingham offices.
Areas of core expertise include:
Campaign Effectiveness
Behavioural Insight
Evaluation
Public Polling
Perception and Reputation Assessment and Tracking
Audience understanding and Segmentation
Customer Experience Management
Operational Experience Management / Transactional research
Customer Journey Mapping and Development
Mystery Customer and Operational Delivery Monitoring
Employee Experience and Engagement
Product and Service Innovation
Brand Experience
We also provide a range of regular omnibus surveys – including UK-wide.
Our work spans the public sector, regulated industries and commercial organisations. We work internationally and across the UK and are trusted partners to government departments , local authorities and regulators.
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, College students, Eastern European, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People of colour, People with medical conditions, People with physical disabilities, Seldom heard audiences, Single parents, Umemployed, Victims of crime, Vulnerable adults, Welsh speakers, Youth/Teens
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.