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Cambridge Market Research Ltd

Company Profile

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Cambridge Market Research: expert in FMCG from a marketing, retail, sensory, packaging, branding and product optimisation.

In Food and Drink, we leverage our understanding of the consumer-shopper journey across the full range of FMCG products to deliver quality management programmes.

We partner with you throughout Innovation, Creation, Realisation, Optimisation, delivering ROI with our expert research know-how.

We offer in-depth market understanding tailored to meet individual challenges. With specialist qualitative and quantitative capability, we provide pragmatic and integrated research solutions.

We have on site client viewing facilities.

We deliver clear, concise research output, complete with insights and recommendations.

Our specialisms

Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Entertainment – in home, Fashion/Clothing, FMCG – General, Food, Home/Garden/DIY, Nutrition, Online Retail, Pets/Petcare, Retail, Toiletries/Beauty Products, Toys/Games, Wellness/Fitness
Brand/Branding, Concept Testing, Consumer, Customer Communities, Data Analytics, New Product Development, Packaging/Design, Product Testing, Usage & Attitude
Advanced Statistical Techniques, Benchmark Studies, Co-creation, Consultancy, Continuous, Depth Interviews, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Mystery Shopping, Observation, Online Communities, Online Surveys, Qualitative, Quantitative
Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, Older People, Parents, Seldom Heard Audiences, University/College Students, Youth/Teens
Africa, Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA

Our people

Senior Contacts

Heather Baker (Associate Director)

Paul Beresford (Chairman)

Alison Eddershaw (Research Director)

Steve Lawrence (Operations Director )

Vicki Shepherd (Research Director)

Katie Tinning (Associate Director)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 4

Non-research: 6

Data processing: 2

Field interviewers: 420

Field managers/supervisors: 17

Total Number of Employees: 11 to 20

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