Cambridge Market Research Ltd

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Gold Listing

South Cambridge Business Park
Babraham Road
Sawston
Cambridge
Cambridgeshire
CB22 3JH
Tel: +44 (0)1223 492050
Fax: +44 (0)1223 492079

Cambridge Market Research Ltd

Company Profile

Cambridge Market Research: expert in FMCG from a marketing, retail, sensory, packaging, branding and product optimisation.

In Food and Drink, we leverage our understanding of the consumer-shopper journey across the full range of FMCG products to deliver quality management programmes.

We partner with you throughout Innovation, Creation, Realisation, Optimisation, delivering ROI with our expert research know-how.

We offer in-depth market understanding tailored to meet individual challenges. With specialist qualitative and quantitative capability, we provide pragmatic and integrated research solutions.

We have on site client viewing facilities.

We deliver clear, concise research output, complete with insights and recommendations.

Our specialisms

Sectors

Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Entertainment – in home, Fashion/Clothing, FMCG – General, Food, Home/Garden/DIY, Nutrition, Online Retail, Pets/Petcare, Retail, Toiletries/Beauty Products, Toys/Games, Wellness/Fitness

Expertise

Brand/Branding, Concept Testing, Consumer, Customer Communities, Data Analytics, New Product Development, Packaging/Design, Product Testing, Usage & Attitude

Services

Advanced Statistical Techniques, Co-creation, Consultancy, Continuous, CX Benchmark Studies, Depth Interviews, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Mystery Shopping, Observation, Online Communities, Online Surveys, Qualitative, Quantitative

Participant types

Children & young people, College students, Ethnic minorities, Older people, Parents of young children, People with physical disabilities, Youth/Teens

Research location(s)

Africa, Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA

Our people

Senior Contacts

Paul Beresford (Chairman)

Alison Eddershaw (Research Director)

Steve Lawrence (Operations Director)

Vicki Shepherd (Research Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 4

Non-research: 6

Data processing: 2

Field interviewers: 180

Field managers/supervisors: 17

Total Number of Employees: 11 to 20

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