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  • Remains family owned
  • Organic growth: £0 - £5.2 million
  • Highest overall score out of 500 agencies on Crown Commercial Research Framework
  • Niche products launched: ChatterZone (family community), VoicED (education panel), alumnus (alumni benchmarking)
  • Offices in Stockport & Leeds
  • National and International: 89 countries
  • Client focussed award 'Highly Commended'
Chemicals, Education/Training, Energy, Finance/Investment – Personal, Healthcare, Home/Garden/DIY, Industrial, Insurance, Non-Profit, Property/Construction/Housing, Public Services/Utilities, Retail, Sport/Leisure/Arts, Travel/Tourism
CATI, Depth Interviews, Executive/Industrial Interviews, Face-to-Face, Group Discussions/Focus Groups, Hall Tests, In-Home/Doorstep Interviews, In-Store Interviews, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing
Brand/Branding, Business-to-Business, Consumer, Customer Loyalty, Customer Satisfaction, Data Analytics, Employee Research, International, New Product Development, Packaging/Design, Usage & Attitude
College/University Students, Disabled People, Hard-to-Reach, Kids, Mature/Midlife, Mothers/Parents, Senior Citizens, Unemployed, Women, Youth/Teens
Northern/Western Europe, UK, USA, Worldwide
Senior Contacts

Jenna Allen (Research Director )
Simon Driver (Research Director)
Alasdair Gleed (Research Director)
James Hinde (Research Director)
Sharon Nichols (Research Director)
Gill Redfern (Research Director)
Ali Sims (Research Director)
Danny Sims (Managing Director)
Kate Slater (Research Director)
Charlotte Sykes (Research Director )

Breakdown of Personnel

Admin/Support staff: 5
Executive/Research staff: 40
Non-research: 7
Data processing: 7
Field interviewers: 1000
Field managers/supervisors: 1
Spec writers: 4
Telephone interviewers: 80
Telephone managers/supervisors: 3
Total Number of Employees: 101 to 500


Head Office
3 Pavilion Lane
Tel: +44 (0)1663 767 857
Establishment date: 2001

DJS Research - Leeds Office
2 St David's Court
David Street
 LS11 5QA
Establishment date: 2001

DJS Research celebrates 11 years of double digit growth

Since inception, (2001), DJS Research, has organically grown every year and has achieved a double-digit growth for the past 11 years.

Yet again, 2016/17’s annual review has revealed that the company continues to keep up the trend of topping targets year-on-year, achieving a growth of 11 percent from last year’s turnover.

Following from 2015/16’s financial accounts, DJS have increased turnover figures from £4.2million to £4.7million. Furthermore, we have surpassed the £4.5million target by 4.3% and plan to break the £5million barrier next year; setting an ambitious target of £5.2million. 

Despite not being externally funded, the company prides itself on the focus of organic growth and have come a long way from when Managing Director, Danny Sims, first ran the family owned business in his garden shed, back in 2001. Now a multistory office based in Stockport, we are currently reported to be one of the fastest growing agencies in the UK and are identified as the ‘One to Watch’, by industry regulator, Market Research Society.

2017 has been another high-achieving year for everyone at DJS Research, with recent results driving the company onwards and upwards and bringing them to an even better scale. Managing Director, Danny Sims comments:

“It's fantastic to announce yet another great year for the company. As always, I would like to take this opportunity to thank all of our brilliant, loyal staff as we have such strength and depth now." 

"Also, we must not forget our suppliers, our new and repeat clients and the thousands of respondents who take part in our research. Without you all, none of this would be possible." 

"With our achievements to date and with our plans for further growth, it's going to be an interesting few years ahead. We are pretty full now here in Stockport, with 5,000 square foot filled within five years! So, solving the space issue will be our next obstacle - a nice issue to have!”

DJS Research conduct and deliver high quality market research to national and international organisations, across the public, private and voluntary sectors. In addition to the our growing figures, they are now working with high-profile clients, including: European Commission, Department for Work and Pensions, Competition & Markets Authority, NHS Confederation, Leicester City Football Club, Help for Heroes and Co-op.

As a result of our strong financial performance and growing client base, we have also grown their team amongst the research, operations and marketing departments. Permanent staff members have increased from 49 to 58 over the past year, with further staff to be announced soon.

Source: DJS Research Ltd

"It's been a pleasure to work with DJS. Throughout the project Becca and Gill have made sure they had a thorough understanding of our requirements and have been helpful wherever changes have been required. I'm very happy with the final reports and look forward to working with them in the future."

Unit4 Software

"We have worked with DJS on several projects and they always deliver great results. As I would expect from a research firm, they help me tailor initial research ideas to create something compelling, rather than leaving me floundering with it. Excellent consultancy and creativity from the point of project brief and survey creation, to well presented output delivered on-time has helped make our research projects successful and ensures value for money. I have not seen this level of professionalism from another research firm".

Sport England

"DJS helped us to explore a complex issue in a way that felt relatable to colleagues who don't 'live and breath' research. The team gave us a really helpful strategic steer, as well as great day-to-day project delivery. The resulting piece of work is attractive, accessible and valuable."


"DJS impressed me with their expertise and enthusiasm from the moment their proposal landed on my desk. The focus groups were carried out to a tight timescale and the research answered all of our questions. The debrief was excellent - with actionable insights and clear recommendations. I couldn't ask for any more!"

Yorkshire Water 

"This was a very challenging project given the nature of the research and the timescales set by the industry regulator. The DJS team did a fantastic job in ensuring that the qualitative stage was delivered on time complete with a detailed final report" 

RM Results 

"We've been very impressed by the service DJS provide. Obtaining reliable, timely, detailed information to support decision-making is vital to us, and DJS have consistently delivered that; and have been very easy to work with throughout the process. I look forward to continuing to work with the team on future projects and wouldn't hesitate to recommend them to anyone looking for a high quality, responsive and professional market research agency." 

British Library

"DJS Research fully understood the complex Higher Education market we were dealing with, and their flexible, focused approach gave us thought-provoking insights and solid recommendations for how to develop our services."

British Council

"Working with DJS was a pleasure. It was refreshing to work with an agency that is very approachable, flexible and professional at the same time. We appreciated great communication throughout the whole project and the top quality of their work."

Young Epilepsy

''Having never used a market research company before we have been really pleased with the way that DJS have guided us through the process and worked with us to ensure that we achieved our objectives. They completed depths & an audit interview along with a national survey, representing both us and our funders in an extremely professional way.''

Lavendon Group

"The customer service received from DJS Research was outstanding. Both Sharon and Charlotte are a pleasure to work with. Employee & Customer Suveys aren't something I've been responsible for in the past and I entered this project unsure what NPS really meant and had little idea how we could improve what had been done in the past. Charlotte and Sharon were very patient with me and extremely helpful even when I know we weren't being easy to do business with. When it came to presenting to the Group Exec Board I was confident the Group Exec would be happy with the results of the survey in terms of how they were presented and the way in which it was presented helped the MDs understand what areas they needed to prioritise first."

The Open University Business School

"DJS took the time to really understand our objectives, background and wider organisational requirements and added real value to our project. They were not afraid to proactively suggest improvements and delivered results on time and on budget. They were supportive throughout and reactive to changes in schedule extremely promptly. Great service and a great result."


"Very satisfied with the whole process from start to finish. Professional and curtious and met all deadlines. Excellent quality of report providing headlines on both positives and negatives with back up results contained within the report which were easy to understand and digest."

ELGA LabWater

"We have been highly impressed with the market research project that DJS carried out for our company. Market research plays an integral part in our future business growth and DJS delivered and presented the sort of information we can use to help achieve this.  We would definitely use this company again and would have no hesitation in recommending their services."

Forestry Commission Scotland

“The work completed was done efficiently, to a high standard, to the identified budget and to the agreed timescales. The team were flexible to work with and clearly communicated the project progress throughout. It fully met the brief, which was commissioned in a way that ensured the integrity of the organisation was maintained and project commitments met. I will be sure to include the company within any further tender opportunities for similar works and will recommend them to colleagues. In short, an enthusiastic, experienced and committed team which delivered quality from start to finish."

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