Explain Market Research Ltd

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Earl Grey House
75-85 Grey Street
Newcastle upon Tyne
Tyne and Wear
NE1 6EF
Tel: 44 (0)191 261 5261

Explain Market Research Ltd

Company Profile

Turning insights into impact for over 30 years. At Explain our in-house team delivers bespoke, full-service solutions across quantitative and qualitative methodologies, including online communities. From large-scale tracking to complex deliberative research, we help organisations gain clarity, engage audiences, and create meaningful change.

Our specialisms

Sectors

Central Government, Energy/Utilities, Environmental, Finance/Investment – Personal, Gambling/Online Gaming, Healthcare, Local Government/Local Authority, Public Services, Sustainable Energy, Transportation

Expertise

Behaviour Insights, Brand/Branding, Business-to-Business, Consumer, Cultural research, Customer Communities, Customer Experience, Data Analytics, Online Panels, Social Research

Services

Ad hoc, CATI, Data Analytics, Deliberative Research, Focus Groups/Group Discussion, Online Communities, Online Surveys, Qualitative, Quantitative, Tracking

Participant types

Affluent/High net worth, Business decision makers, Ethnic minorities, Faith communities, Older people, Parents of young children, People with medical conditions, Seldom heard audiences, Unemployment , Vulnerable adults

Research location(s)

Our people

Senior Contacts

Rebecca Crinson (Partner & Insight Director)

Kim Davis (Partner & CEO)

Emma Hopkins (Partner & Insight Director)

Holly Shiel-Redfern (Partner & Insight Director)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 20

Non-research: 2

Data processing: 47

Field interviewers: 200

Field managers/supervisors: 5

Spec writers: 12

Telephone interviewers: 45

Telephone managers/supervisors: 5

Total Number of Employees: 51 to 100

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