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Field Initiatives

Company Profile

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We are a specialist qualitative recruitment agency with a fantastic track record.  We have been successfully operating in market research and providing an excellent service to our clients for over 30 years.  We pride ourselves on the strong working relationships that we have with loyal clients and our ability to build good relationships with new clients.

We are a positive, professional and committed team, known for pro-active, lateral thinking project management, which enables us to offer an outstanding first-class, director-led recruitment service. 

We recruit the best participants for every project using both traditional and digital methods.

Field Initiatives has its own viewing facility, The Front Room in Central London. 

Our specialisms

Entertainment – out of home, Finance/Investment – Personal, FMCG – General, Online Media, Online Retail, Retail, Sport/Leisure/Arts, Technology, Toiletries/Beauty Products
Advertising, Brand/Branding, Concept Testing, Consumer, Customer Experience, New Product Development, Online Panels, Packaging/Design, Social Media, Social Research
Depth Interviews, Ethnography, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, In-Home/Doorstep Interviews, In-store/exit Interviews, Mystery Shopping, Online Surveys, Panels
Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, High Net Worth, Older People, Parents, Youth/Teens

Our people

Senior Contacts

Sharmaine Burnett (Associate Director)

Chloe Marks (Project Manager)

Breakdown of Personnel

Admin/Support staff: 3

Field interviewers: 500

Field managers/supervisors: 3

Total Number of Employees: 1 to 5


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