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Company Profile

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GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally.

We are revolutionizing real-time access to critical knowledge.
In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that delivers not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.

We are independent and trusted
GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.

We turn knowledge into an engine for sustainable growth for the shapers of tomorrow.

Our specialisms

Accountancy, Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Entertainment – in home, Entertainment – out of home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Industrial/Chemicals, Insurance, Interactive Entertainment, Media (Broadcast), Media (Print), Mobile (online/media), Office Equipment, Online Media, Online Retail, Public Services, Retail, Social Media, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Competitive Intelligence, Concept Testing, Consumer, Customer Communities, Customer Experience, Data Analytics, Direct Marketing/Promotions, Forecasting, International, Lifestyle & value trends, Multi-Mode Fieldwork, New Product Development, Online Panels, Pricing, Product Testing, Reputation Management, Segmentation research, Social Media, Trendspotting, Usage & Attitude
Ad hoc, Advanced Statistical Techniques, Audience Measurement, Biometrics, CAPI, CATI, Coding/Data Entry, Consultancy, Continuous, Copy Testing, Creative development research, CX Benchmark Studies, Data Analytics, Data visualisation & infographics, Depth Interviews, Diary Studies, Ethnography, Eye Tracking, Face-to-Face, Foreign Languages, In-Home/Doorstep Interviews, In-store/exit Interviews, Market reviews and analysis, Mobile Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Syndicated Surveys, Tabulation & Analysis, Telephone Interviewing, Tracking, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Children & young people, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People with physical disabilities, Umemployed, Youth/Teens
Africa, Australasia, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Anthony Norman (Vice President, Sales(UK & Nordics))

Breakdown of Personnel

Total Number of Employees: 101 to 500


The power of market and consumer intelligence combined
Working with GfK has given us a far better understanding of our consumers and a deeper knowledge of how we are performing in each category. We are more confident than ever in our marketing strategy and media planning. We’ve been able to work more effectively with our partners and are using the data to prioritize our partnerships and negotiate from a position of strength. The combination of market and consumer intelligence has helped us maintain our brand leadership in one category and improve brand loyalty to grow our market share for our other products in a fiercely competitive marketplace.”

Tatiana Timofeeva
Marketing and Communications Director, Harman Russia

How Samsung Spain uses GfK's Consumer Insights Engine to grow and protect its leading market position
We use GfK Consumer Insights Engine to understand the purchase journey in all our segments to target consumers we know will be interested in our products.

Olga Rodríguez
Business Intelligence – Digital Transformation & MARCOM Samsung Electronics Iberia SA


International Address

GfK SE (Head Office)
Sophie-Germain-Strasse, 3-5
Tel: +49 911 3950


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