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GfK

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Company Profile

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Our world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.

Our clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening now – and in the future. They need more than purely descriptive data – business decision makers need actionable recommendations based on advanced analytics.

We don't have a crystal ball. But we love data and science and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.

We are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

Our specialisms

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Electrical Goods, Entertainment – in home, Entertainment – out of home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Industrial/Chemicals, Insurance, Interactive Entertainment, Media (Broadcast), Media (Print), Mobile (online/media), Office Equipment, Online Media, Online Retail, Public Services, Retail, Social Media, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Competitive Intelligence, Concept Testing, Consumer, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Direct Marketing/Promotions, Forecasting, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Pricing, Product Testing, Reputation Management, Social Media, Trendspotting, Usage & Attitude
Ad hoc, Advanced Statistical Techniques, Audience Measurement, Benchmark Studies, Biometrics, CAPI, CATI, Coding/Data Entry, Consultancy, Continuous, Copy Testing, Data Analytics, Depth Interviews, Eye Tracking, Face-to-Face, Foreign Languages, In-Home/Doorstep Interviews, Market reviews and analysis, Mobile Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Communities, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Quantitative, Questionnaire Design, Syndicated Surveys, Tabulation & Analysis, Telephone Interviewing, Tracking, User Experience
Affluent, Asian/Asian British, Black/Black British, Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, High Net Worth, LGBTQI+, Older People, Parents, Seldom Heard Audiences, Umemployed/N.E.E.T, Women, Youth/Teens
Africa, Australasia, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Anthony Norman (Vice President, Sales(UK & Nordics))

Breakdown of Personnel

Total Number of Employees: 500+

International Address

GfK SE (Head Office)
Sophie-Germain-Strasse, 3-5
Nuremberg
90443
Tel: +49 911 3950

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