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Gusto Research

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Gusto Research is a full service agency with a difference - truly independent, trusted and built around our clients. Working with a diverse range of brands from high street banks and insurance providers to manufacturers and retailers, we foster long term partnerships with our clients.

Made up of a senior team of passionate qualitative and quantitative specialists, we are dedicated to solving your business challenges. Gusto delivers commercial impact through clear insight, grounded in our passion for research and unlocking consumer behaviour.

Our specialisms

Drinks (Alcoholic), Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Healthcare, Insurance, Online Media, Public Services, Retail
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Employee Research, New Product Development, Online Panels, Pricing, Product Testing, Usage & Attitude
Advanced Statistical Techniques, CATI, Co-creation, Depth Interviews, Ethnography, Eye Tracking, Focus Groups/Group Discussion, In-store/exit Interviews, Online Research/CAWI, Online Surveys, Qualitative, Quantitative, Tracking, User Experience
Affluent, Children & Young People, High Net Worth, Older People, Parents, Seldom Heard Audiences, University/College Students, Youth/Teens
Northern/Western Europe, Republic of Ireland, UK, USA

Our people

Senior Contacts

Martin Brock (Senior Associate Director)

Kevin Crouch (Partner )

Mark Gentry (Research Director )

Lyn Lyons (Research Director)

Donald Macintosh (Director)

Helen Menzies (Associate Director)

Martin Reed (Research Director)

Ian Rowlands (Managing Director )

Julie Taylor (Research Director)

Heather Thorpe (Associate Director)

Elli Willis (Associate Director )

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 13

Non-research: 1

Total Number of Employees: 11 to 20

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