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Gusto Research

Company Profile

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Gusto Research is a full service agency with a difference - truly independent, trusted and built around our clients. Working with a diverse range of brands from high street banks and insurance providers to manufacturers and retailers, we foster long term partnerships with our clients.

Made up of a senior team of passionate qualitative and quantitative specialists, we are dedicated to solving your business challenges. Gusto delivers commercial impact through clear insight, grounded in our passion for research and unlocking consumer behaviour.

Our specialisms

Drinks (Alcoholic), Energy/Utilities, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Insurance, Public Services, Retail, Technology
Analytics, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, New Product Development, Pricing, Usage & Attitude, Web usability testing
Advanced Statistical Techniques, CATI, Co-creation, Depth Interviews, Focus Groups/Group Discussion, Online Surveys, Qualitative, Quantitative, Tracking, User Experience (UX)
Affluent/High net worth, Business decision makers, Children & young people, College students, Older people, Parents of young children, University students, Vulnerable adults, Youth/Teens
Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Jo Broadhead (Associate Director)

Martin Brock (Senior Associate Director)

Kevin Crouch (Partner)

Mark Gentry (Research Director)

Lyn Lyons (Research Director)

Donald Macintosh (Director)

Martin Reed (Research Director)

Ian Rowlands (Managing Director)

Heather Thorpe (Research Director)

Elli Willis (Associate Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 12

Non-research: 1

Total Number of Employees: 11 to 20


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