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Hall & Partners

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Uncommon Insights. Unmatched Advantage.


The word insight used to carry the promise of something new, but somewhere along the line it became everyone’s cliché of choice. Hall & Partners is giving power back to the word insight. Our vision is to grant every client the power of uncommon insights. Insights that tell our clients something they don’t already know. Insights that can turn fresh perspectives into Brand Growth.

Born out of adland, Hall & Partners is a global boutique insight agency that blends creativity with science. We specialise in brand strategy, brand performance measurement, and campaign performance research.

Our award-winning Insight platform, The Hub, makes knowledge management easy, transforms brand tracking, and turns insight into stories that drive business decisions.

As part of the Omnicom family, we regularly tap into some of the world’s best creative agencies and talent.

Our specialisms

Automotive, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Energy/Utilities, Entertainment – in home, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Pharmaceutical, Retail, Sport/Leisure/Arts, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Travel/Tourism
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Consumer, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, International, Multi-Mode Fieldwork, Online Panels, Packaging/Design, Pricing, Product Testing, Segmentation research, Usage & Attitude
Ad hoc, Consultancy, Continuous, Creative development research, Data Analytics, Depth Interviews, Desk Research, Ethnography, Event Evaluation, Executive Interviews, Focus Groups/Group Discussion, Mobile Surveys, Online Qualitative, Online Research/CAWI, Online Surveys, Qualitative, Quantitative, Report Writing, Tracking, Workshops
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, College students, Eastern European, Ethnic minorities, Hispanic heritage, LGBTQIA+, Mixed heritage, Muslim/Arab, Older people, Parents of young children, People of colour, People with medical conditions, Single parents, Umemployed, Youth/Teens
Africa, Australasia, Canada, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Nick Bull (UK Partner of Client Strategy & Development)

Alex Creed (Global Head of Client Strategy & Development)

James Gambles (Global Marketing Director)

Oliver Hayward (Global Head, The Hub)

Branka Orosnjak (European Managing Partner)

Josh Shames (US Managing Partner)

Sam Sturgeon (Head of Marketing Sciences)

Dr. Tim Wragg (Global CEO)

Breakdown of Personnel

Total Number of Employees: 101 to 500


“Thanks to the Insights Hub, we have transformed the impact of insight, unleashing its full value and potential: It has really created behavioural change among our stakeholders and among our own team too. We’re now focused on ‘inspiring’, rather than merely ‘gathering’. In becoming the bank’s Insight News Service, our team has been repositioned.” – Head of Customer Insight, HSBC

“The research has helped to shape our definitions as a company, to further drive our cultural change and business approach, and helped to define our values and propositions for our customers and therefore the right offerings to take to market.” – International Brand Lead for Infectious Diseases, AstraZeneca

“Thanks to the new tracking approach we obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channels.” – Global Head of Customer Insights, Barclaycard

“While we had access to all the research as it was happening, we would never have reached the level of insight without Hall & Partners. What you managed to do is a true skill. You highlighted the key themes in an accessible and digestible way, and really brought the learning to life.” – Head of Brand and Communications, NCS


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