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IFF Research

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IFF Research helps public, private and voluntary sector organisations to make better-informed decisions. Established in 1965, IFF offers a full suite of social and market research services, aimed at maximising impact for clients and wider society. Specialisms include housing, education, learning & skills, business & enterprise, financial services, wellfare & wellbeing.

Our specialisms

Central Government, Education/Training, Environmental, Finance/Investment – Business, Insurance, Legal, Property/Construction/Housing, Public Services, Sport/Leisure/Arts, Wellness/Fitness
Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Employee Research, Multi-Mode Fieldwork, New Product Development, Social Research
CATI, Coding/Data Entry, Depth Interviews, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Telephone Interviewing, Tracking, User Experience
Children & Young People, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, Older People, Parents, Seldom Heard Audiences, Umemployed/N.E.E.T, University/College Students, Vulnerable adults, Welsh speakers
Central Europe, Eastern Europe, India/Pakistan, Northern/Western Europe, Pacific Rim, Republic of Ireland, South America, UK

Our people

Senior Contacts

Lorna Adams (Director)

Matt Barnes (Director)

Kelsey Beninger (Director)

Tyrone Field (Director)

Rowan Foster (Director)

Rob Irving (Director)

Claire Johnson (Director)

Genna Kik (Director)

Alistair Kuechel (Director)

Katie Oldfield (Director)

Jan Shury (Managing Director)

Andrew Skone James (Director)

Jane Thompson (Director)

Angus Tindle (Director)

Catherine Turner (Director)

David Vivian (Director)

Rob Warren (Director)

Mark Winterbotham (Director)

Breakdown of Personnel

Admin/Support staff: 13

Executive/Research staff: 84

Non-research: 11

Data processing: 7

Field interviewers: 1

Field managers/supervisors: 6

Telephone interviewers: 955

Telephone managers/supervisors: 48

Total Number of Employees: 101 to 500


“IFF are a fantastic agency to work with. We’ve always felt that there is a strong sense of partnership. Every time they look over something there is always a willingness to advise and provide suggestions. They’ve been very flexible and always deliver rapidly and efficiently. Delivery is always on-point, we’re always kept in the loop and when they say they’re on top of something or say they will deliver we trust that it’s going to be true. It’s been wonderful working with them.”

Warren Earl, Customer Insight Manager, Peabody

“Since 2019, IFF Research have been the British Council’s evaluation partner on two projects in our Education portfolio in East Asia: Generation UK (an international mobility programme for UK graduates), and Higher Education Institutional Partnerships. IFF’s work with us over the past year has been transformational in terms of delivering high quality evidence of programme outcomes, and in raising our understanding of how good evidence is produced and used to inform programme design and implementation. This work has gained praise across the organisation and is helping us to develop models for evidence and evidence use across other programmes and regions.”

Gary Mundy, Regional M&E Advisor, East Asia, British Council

"We have worked with IFF Research on the Employer Skills Survey since 2011 and their guidance and expertise has been key to walking the fine line between maintaining the survey time series, whilst also ensuring the survey asks questions in areas of increasing interest (e.g. employment of EU nationals in the 2017 survey)."

James Carey, Welsh Government

"IFF's approach to the project was fundamental to its success. Their insight into design and analysis methods and their thoroughness and attention to detail meant that the results offer great insight and can be relied on well into the future."

Jamie Hartzell - Ethex

"ICAEW members advise over 2 million businesses in the UK. Through the business spotlight, IFF Research provide a valuable opportunity for us to capture the opinions of a nationally representative sample of businesses across the UK. The team at IFF are responsive to our needs and always have ideas to help us ask the questions we want to, in the best way. Additionally, the fact the omnibus uses telephone interviews rather than online methods means we can trust the robustness of the research and use it with confidence.

We see the business spotlight as a key tool for us going forward."

James Baglin - Senior Strategic Insight Manager - ICAEW


International Addresses

RedRay International Research Partners - Spain
c/o Kuo Experience Research
Av. del General Peron 22
2nd Planta B, 28020
Tel: +34 91 2203641

RedRay International Research Partners - Italy
Muller & Associati srl
Via Alvise Cadamosto 6
Tel: +39 02 73 84 808

RedRay International Research Partners - Germany
c/o MAFO-Institut
Altkonigstrasse 2
65824 Schwalbach
Tel: +49 6196 50390

RedRay International Research Partners - Brazil
EP - Escritorio de Pesquisa
Rue General Jardim
Sao Paulo
Tel: (55 11) 3214 2525

RedRay International Research Partners - France
c/o CSA
2 Rue de Choiseul
CS 70215
75086 Paris Cedex 02
Tel: +33 1 4494 4000

RedRay International Research Partners - Austria
c/o IMAS Group
Gruberstr. 2-6
4020 Linz
Tel: +43 732 772255 0


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