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We use Behavioural Science to define the consumer behaviours that drive growth - giving brands the competitve edge.

We developed - in partnership with Durham Univesity Business School -  a proprietary tool - Sales Trigger Insight  which is the only tool to identify the brand specific unconscious cues, consumers use to inform purchase decisions.

Our specialisms

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Electrical Goods, FMCG – General, Home/Garden/DIY, Online Retail, Pets/Petcare, Retail, Toiletries/Beauty Products
Advertising, Analytics, Behaviour Insights, Business-to-Business, Concept Testing, Consumer, Customer Loyalty, Data Analytics, Direct Marketing/Promotions, Usage & Attitude
Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, Neuromarketing, Online Qualitative, Online Surveys, Panels, Qualitative, Quantitative, Workshops
UK, Worldwide

Our people

Senior Contacts

Holly Murrell (Insight Analyst)

Andrew Watts (Founding Partner)

Breakdown of Personnel

Admin/Support staff: 6

Executive/Research staff: 6

Non-research: 40

Data processing: 2

Total Number of Employees: 51 to 100


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