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KHWS

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We use Behavioural Science to define the consumer behaviours that drive growth - giving brands the competitve edge.

We developed - in partnership with Durham Univesity Business School -  a proprietary tool - Sales Trigger™ Insight  which is the only tool to identify the brand specific heuristics consumers use to inform purchase decisions.

Our specialisms

Automotive, Drinks (Alcoholic), Drinks (Non-alcoholic), Electrical Goods, FMCG – General, Home/Garden/DIY, Online Retail, Pets/Petcare, Retail, Toiletries/Beauty Products
Advertising, Behaviour Insights, Business-to-Business, Concept Testing, Consumer, Customer Loyalty, Data Analytics, Direct Marketing/Promotions, Pricing, Usage & Attitude
Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, Neuromarketing, Online Qualitative, Online Surveys, Panels, Qualitative, Quantitative, Workshops
Men, Women
UK, Worldwide

Our people

Senior Contacts

Jesse Bassett (Head of Stategy)

Andrew Watts (Founding Partner)

Breakdown of Personnel

Admin/Support staff: 6

Executive/Research staff: 6

Non-research: 40

Data processing: 2

Total Number of Employees: 51 to 100

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