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Established in 2002, Leftfield is an independent field agency based in London.

We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms.

We have contacts with both agencies and participants in markets across the world and in the last year our International Department has co-ordinated projects in over 30 countries covering every continent.

Our UK arm has extensive contacts across the country and we have extended our specialist databases to include B2B to o complement our youth and consumer panels.

Our in-house Elite & Policy panel is truly global – with representatives in 25 countries and growing – and includes experts from an array of backgrounds.

We take a unique approach to each project with targeted recruitment to ensure that we find the right participants.

Leftfield: do things differently

Our specialisms

Automotive, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Media (Broadcast), Online Media, Politics, Technology, Telecoms/Mobile/Internet
Advertising, Business-to-Business, Communications/PR, Consumer, International, Online Panels, Social Media, Social Research, Trendspotting
Desk Research, Face-to-Face, Focus Groups/Group Discussion, Online Communities, Online Surveys, Panels, Qualitative, Questionnaire Design, Recruiting, Telephone Interviewing
Affluent/High net worth, Children & young people, College students, Ethnic minorities, Parents of young children, Single parents, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

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Jonny Anderson (UK Field Director)

Daniel Farrell (Managing Director)

Annelise Hurley (Financial Director)

Kirsty O'Neill (Manager International)

Charlotte Wood (Manager Leftfield North)

Breakdown of Personnel

Admin/Support staff: 4

Executive/Research staff: 12

Telephone interviewers: 4

Total Number of Employees: 11 to 20


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