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PPL Insights (formerly product perceptions ltd)

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Company Profile

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Specialist partners in food, drink, personal care and household care categories. Consumer product and concept testing and descriptive Sensory Profiling.  At PPL Insights we offer the insight required to identify sensory drivers of success.

We also offer High Quality Fieldwork across all sectors.   

  • Descriptive Sensory Profiling
  • Product Benchmarking
  • Product Optimisation / Preference Mapping
  • Alcohol session testing
  • Recipe Formulation Guidance
  • Range Optimisation
  • Claims Substantiation
  • Multi-sensory Optimisation
  • Concept formulation, fine tuning and evaluation
  • Innovation / Early stage NPD
  • Brand Communication
  • Packaging Development
  • Pricing
  • Total market mix testing
  • FMCG
  • Field & Tab / Data
  • CAPI
  • Exit interviews
  • Mystery shopping
  • Passenger surveys
  • Retail / Shopper surveys
  • U&A's

Our specialisms

Central Government, Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Pharmaceutical, Politics, Public Services, Retail, Toiletries/Beauty Products, Transportation, Travel/Tourism
Brand/Branding, Concept Testing, Consumer, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Social Research, Usage & Attitude
Advanced Statistical Techniques, Benchmark Studies, CAPI, Co-creation, Consultancy, Depth Interviews, Ethnography, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Multivariate Stats and Modelling, Mystery Shopping, Observation, Online Research/CAWI, Online Surveys, Qualitative, Quantitative, Recruiting, Street/Mall Interviews
Black/Black British, Children & Young People, Ethnic Minorities, Men, Older People, Parents, Women, Youth/Teens
Australasia, Canada, Central America, Central Asia, Central Europe, China, Eastern Europe, India/Pakistan, Japan, Northern/Western Europe, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Audrey Bell (Operations Director)

Gill English (Director)

Simon Howitt (Research Director)

Myrna Jones (Research Director)

Mark Lifton (Director)

Yvonne Taylor (Managing Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 13

Field interviewers: 500

Field managers/supervisors: 5

Total Number of Employees: 11 to 20


PPL has been collaborating with Nestlé Cereals for years, across many of our brands and in many different markets. I specifically appreciate their responsiveness and flexibility when it comes to adapting to our business needs and issues. Beyond being a strong global expert in product testing and sensory, PPL has proven to be a very efficient and trustworthy partner which I wish to build a very long term relationship with.

Jean-Christophe MARCEL

Global Manager - Cereal Partners Worldwide 


Being new to product optimisation modelling I was a little daunted by the prospect of complex statistical models. I shouldn’t have worried. The PPL team made the research process very easy to grasp and with a very open and collaborative approach really engaged my team. The quality of dialog through the research phases was excellent driving real depth of sensory understanding at each stage. The insight produced provided a compelling route forward to the business for the category of product. Post launch analysis shows we have beaten our commercial expectations making this approach our most cost effective research tool.

James Logan

Group Marketing Director - Oscar Mayer


Great support in discussing the best approaches for research and sharing ideas, great collaboration, high level of flexibility; understanding the business need.

Carolin Critchley

Sensory Manager - McCormick 


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