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PwC Research

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Company Profile

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PwC Research is our global centre of excellence for end-to-end research and insight. We work with clients to help solve their business challenges, with the unique ability to connect with subject-matter experts across the PwC global network.

For over 25 years we have undertaken some of the most prestigious and thought-provoking research in the UK, Europe, the Americas and Asia Pacific. We deliver insight and analysis for global clients, ranging from fortune 500 companies to national governments, that informs strategy, drives performance improvement and supports change.

Providing both strategic and tactical research solutions, we deliver insight to clients by helping them gather, analyse and visualise data better. This combination of knowledge, data and our global reach provides our clients with the connected insight and actionable evidence they need to make decisions in their business.

Our specialisms

Central Government, Energy/Utilities, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Media (Broadcast), Online Retail, Pharmaceutical, Public Services, Retail, Technology, Telecoms/Mobile/Internet, Transportation, Travel/Tourism
Analytics, Behaviour Insights, Business-to-Business, Consumer, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Pricing
Advanced Statistical Techniques, CATI, Consultancy, Depth Interviews, Desk Research, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Mobile Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Qualitative, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Tabulation & Analysis, Telephone Interviewing, Tracking
Affluent, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, High Net Worth, Older People, Seldom Heard Audiences, Single Parents, Umemployed/N.E.E.T, Vulnerable adults
Australasia, Canada, Middle East, Northern/Western Europe, Pacific Rim, Republic of Ireland, South America, UK, USA, Worldwide

Our people

Senior Contacts

Alison Blair (Director)

Honor Mallon (Partner)

Michelle Norman (Director)

Amanda O'Hara (Director)

Breakdown of Personnel

Admin/Support staff: 5

Executive/Research staff: 80

Data processing: 15

Field interviewers: 25

Field managers/supervisors: 3

Spec writers: 12

Telephone interviewers: 25

Telephone managers/supervisors: 2

Total Number of Employees: 101 to 500


7 More London Riverside
Tel: +44 (0) 20 7583 5000
Fax: +44 (0) 20 7212 7500

Central Square
29 Wellington Street
Tel: +44 (0) 113 289 4000
Fax: +44 (0) 113 289 4460


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