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PwC Research

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Company Profile

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PwC Research is our global centre of excellence for bespoke research and insight. We work with clients to help them build world-class insight capabilities and solve their business challenges.

Our real-time insight and analytics and unique advisory frameworks help businesses achieve sustained outcomes as they transform in the digital age.

For over 25 years we have been trusted to undertake some of the most prestigious and thought-provoking research in the UK, Europe, the Americas and Asia Pacific. We deliver impactful and visual insight for global clients ranging from Fortune 500 companies to national governments, informing strategy, driving performance improvement and supporting change.

With the unique ability to connect with subject-matter experts across the PwC global network, we can integrate and embed global citizen, customer, market and employee insight at the right time within an organisation’s decision making.

Our specialisms

Automotive, Central Government, Energy/Utilities, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Insurance, Local Government/Local Authority, Media (Broadcast), Online Retail, Pharmaceutical, Public Services, Retail, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Transportation, Travel/Tourism
Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing
Advanced Statistical Techniques, CATI, Consultancy, Data Analytics, Depth Interviews, Desk Research, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Literature reviews, Mobile Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Qualitative, Online Results and Data Portals, Online Surveys, Qualitative, Quantitative, Questionnaire Design, Tabulation & Analysis
Affluent, Disabled people (physical/sensory impairment/learning difficulty), Ethnic Minorities, High Net Worth, LGBTQI+, Older People, Seldom Heard Audiences, Vulnerable adults
Africa, Australasia, Canada, Central America, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Alison Blair (Director)

Mark Hamilton (Director)

Michelle Norman (Director)

Amanda O'Hara (Director)

Breakdown of Personnel

Admin/Support staff: 5

Executive/Research staff: 80

Data processing: 15

Field interviewers: 25

Field managers/supervisors: 3

Spec writers: 15

Telephone interviewers: 25

Telephone managers/supervisors: 2

Total Number of Employees: 101 to 500


7 More London Riverside
Tel: +44 (0) 20 7583 5000
Fax: +44 (0) 20 7212 7500

Merchant Square
20 Wellington Place
Tel: +44 (0) 28 9024 5454
Fax: +44 (0) 28 9041 5600


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