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QRS stands for Quality, Reliability & Service.

In 2020 we are celebrating the company’s 45th anniversary and are very proud of our independent status and longevity.

We are finalists of the MRS Operations award for ‘Operational Excellence’ 2019 and winners of the MRS Operations award 2018 (Telephone), 2016 (Telephone) and 2015 (F2F). We provide award winning experience, initiative, professionalism and are committed to ensure we remain at the forefront of data collection.

QRS – Reliability is our middle name.

Automotive, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Information Technology, Retail, Sponsorship, Sport/Leisure/Arts, Telecommunications, Toiletries/Beauty Products, Travel/Tourism
CAPI, CATI, Coding/Data Entry, Depth Interviews, Event Evaluation, Executive/Industrial Interviews, Face-to-Face, Group Discussions/Focus Groups, Hall Tests, In-Home/Doorstep Interviews, In-Store Interviews, Internet Research/CAWI, mCAPI, Mystery Shopping, Online Results and Data Portals, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Recruiting, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing
Advertising, Business-to-Business, Concept Testing, Consumer, Customer Satisfaction, Employee Research, Multi-Mode Fieldwork, New Product Development, Online Panels, Product Testing, Usage & Attitude
Affluent, Digital Consumers, Hard-to-Reach, Kids, Mature/Midlife, Mothers/Parents, Senior Citizens, Single Parents, Women, Youth/Teens
Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA
Senior Contacts

Sarah Hobley (Senior Director)
David Sutterby (Director)
Kathy Tomlin (Managing Director)
Lee Tomlin (Senior Director)

Breakdown of Personnel

Admin/Support staff: 3
Executive/Research staff: 12
Data processing: 3
Field interviewers: 1,000
Field managers/supervisors: 12
Spec writers: 3
Telephone interviewers: 150
Telephone managers/supervisors: 6
Total Number of Employees: 11 to 20


1st Floor
99 Bridge Road East
Welwyn Garden City
Tel: +44 (0)1707 331 332
Establishment date: 1975

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