Serrula Research Ltd

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108 Leonard Street
LONDON
EC2A 4XS
Tel: +44 (0) 207 096 8820

Serrula Research Ltd

Company Profile

Serrula Research is a market research agency based in London, UK. Formed in 2006, we specialise in business-to-business projects. We also handle some complex consumer research fieldwork, mainly in New Product Development and UX. We work both for industry clients and for other consultancies.

Our specialisms

Sectors

Automotive, Electrical Goods, Environmental, Food, Healthcare, Pharmaceutical, Retail, Technology, Telecoms/Mobile/Internet, Toiletries/Beauty Products

Expertise

Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Data Analytics, New Product Development, Pricing, Social Research, Usage & Attitude

Services

Consultancy, Depth Interviews, Ethnography, Focus Groups/Group Discussion, Qualitative, Quantitative, Recruiting, Report Writing, Telephone Interviewing, User Experience (UX)

Participant types

Affluent/High net worth, College students, Parents of young children, People of colour, Youth/Teens

Research location(s)

Central Europe, China, Northern/Western Europe, UK, USA, Worldwide

Our people

Senior Contacts

Tom Francis (Director of Research)

Bart Smith (Senior Project Manager)

Humphry Smith (Managing Director)

Minyan Zhang (Senior Researcher)

Breakdown of Personnel

Executive/Research staff: 8

Total Number of Employees: 6 to 10

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