The Mix Global

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3 Goswell Road
Beton by Spacemade
London
EC1M 7AH
12

The Mix Global

Company Profile

We're a global, strategy-born insight agency who help brands build deep human empathy & decode culture to drive growth. We work upstream of decisions to allow brands to act with confidence. With in-house creative , we turn nuanced insight into culturally-precise, commercially-ready outputs that travel and influence.

Our specialisms

Sectors

Drinks (Alcoholic), Entertainment – in home, Entertainment – out of home, Fashion/Clothing, FMCG – General, Nutrition, Sport/Leisure/Arts, Technology, Toiletries/Beauty Products, Travel/Tourism

Expertise

Behaviour Insights, Brand/Branding, Consumer, Cultural research, Emerging Markets, International, New Product Development, Segmentation research, Storytelling, Youth/children's research

Services

Ad hoc, Co-creation, Customer Experience (CX), Data audit & exploration, Ethnography, Face-to-Face, Qualitative, Quantitative, Semiotics, Workshops

Participant types

Affluent/High net worth, Children & young people, LGBTQIA+, Mixed heritage, Neurodiversity, Older people, People of colour, Vulnerable adults, Youth/Teens

Research location(s)

Central Asia, Central Europe, China, Japan, Middle East, Northern/Western Europe, South America, UK, USA, Worldwide

Our people

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 25

Non-research: 2

Field managers/supervisors: 5

International Address

The Mix Global
195 Montague Street
Brooklyn
11201

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