The Qualitative Lab is a viewing facility in the centre of Wimbledon (Suburban London), designed for researchers, moderators and clients who want a space that is professional and welcoming. We provide everything needed to run focus groups, depth interviews (IDIs), workshops and research meetings, making sure everything runs smoothly for you.
With 40+ years of experience, our team understands the unique needs of researchers. We look after the logistics — from room set-up to catering and technical support — and ensure that respondents, moderators and clients feel taken care of, so that you can concentrate on the research.
All this PLUS...
- FREE ON-SITE PARKING (A number of spaces - Priority for Moderators and viewing clients)
- Convenient location with excellent transport links from Central London, suburbs and major airports - just a few minutes walk from train, tube (District Line), and tram station
- 'TQL Live' Web-Streaming for remote viewing
- Comfortable and relaxing environment for focus groups, depth interviews and meetings
- Spacious, light and airy, for respondents and viewing clients with flexible layouts
- Welcoming, professional and experienced host staff who ensure everything runs smoothly
- Catering - a variety of options are available for moderators, viewing clients and respondents
- Digital Audio and Video recordings included in hire charge - secure file download link sent within 24 hours (USB supplied at end of sessions if preferred)
- Recruitment Services from our in-house team 'The FIeld Division' if required
- Moderation (including remote moderation) and reporting services can be provided by our experienced researchers from 'The Qualitative Centre' (All MRS Members)
- Loyalty Scheme - Book 3 get 4th Hire FREE! ... Because we love it when you come back!
At The Qualitative Lab, we combine professional efficiency with a warm, friendly atmosphere, making us one of the most trusted research viewing facilities in London.
For enquiries/to make a booking contact thequalitativelab@plus4.co.uk or speak to a real-life person at 020 8254 4444
Our specialisms
Air Conditioning, Audio Recording, Broadband, Car Parking, Catering Facilities, Digital Recording, Flipchart/White boards, FTP/File Transfer Service, High Speed Internet, Hostess Service, Internet/Web Groups, Laptop Hire, Meeting Rooms, Moderating, Office Services, One-way Mirror Observation, Overhead Projector, PC Hire, Reception Area, Respondent Recruitment, Stationery, Transcription, Translation, Video Conferencing, Waiting Room, Web Streaming, Web usability Testing, Wireless Internet
Additional facilities: FREE On-Site Parking, In-House Moderator, Individual Catering Packs, Large TV with HDMI Cable to Laptop, Recruitment Services, Remote Moderation
Studio details
Studios
Studio 1: Size: 5.8x3.5m; capacity: Boardroom 6–10; Classroom 16–20; Horseshoe 6–10; Informal 6–10
Flexible layouts and space to accommodate a variety of requests... from portable sinks to retail displays... if you have an unusual request just ask!
Viewing rooms
View room 1: Size: 8x2.7m; capacity: 6–10
Wide mirror with viewing bar seating 4/5 'front row', large boardroom table, break out area, fridge/refreshments area, window for additional ventilation, air con
Our people
Senior Contacts
Cara Allan (Director)
Peter C Allan (Managing Director)
Chris Melotte (Field Manager)
Paula Perez (Facility Manager, Marketing and Business Development)
News from The Qualitative Lab
- It was great to be back at The Qualitative Lab, speaking face to face with consumers, seeing them interact with products first hand and having clients in the back room again feeling part of the process. The Qual Lab team did so much to accommodate all our quirky needs for this project, knowing what we’d need before we did, giving great tech support and as always, a brilliant welcome for us, our respondents and clients. Thank you Team TQL!
- My favourite facility in London. The staff are amazing...very friendly, helpful and great communicators. Would 100% recommend.
- Really welcoming, professional team who responded to every request promptly and managed with 2 groups of excitable children. Very convenient for clients as 2 mins walk from station. Would def recommend.
- Very friendly, welcoming and efficient staff. Would definitely recommend.
- Great facility and super attentive staff!
- The team at the Qualitative Lab are always extremely professional, accommodating and flexible in their approach.