
Verve – Turn Human Truth into Superhuman Advantage™
Verve is an award-winning Technology, Services and Consultancy business delivering AI-powered insight for decisions of consequence. Our Verve Intelligent Personas & Simulations (VIPS) are AI-powered customer simulations built from human truth, enabling organisations to test decisions before they make them.
Our Next Gen Communities combine real customers, AI and organisational memory to deliver continuous insight, while our Next Gen Consultancy blends VIPS, qualitative and quantitative research, and cultural intelligence to solve complex business challenges. Empowering leading brands & partners, Verve helps organisations make faster, smarter decisions to create durable competitive advantage.
Gav Holt (Executive Director, Customer Centricity & Innovation)
Paul Lawson (Executive Director, Business Development)
Admin/Support staff: 11
Executive/Research staff: 47
Non-research: 4
Data processing: 17
Field managers/supervisors: 26
Spec writers: 14
Total Number of Employees: 101 to 500

Hannah Key, Insights Manager – Marketing Comms & Strategic Projects, Boots
Verve are such an embedded partner here at Boots UK. Their presence and knowledge of our customer [and the customers we want to win] has become integral to not only having quality insights but building and maintaining top-class relationships with our varied stakeholder groups. Marketing proactively ask for Verve; Digital actually change multi-million pound investment plans off the back of their data; our Exec team praise their concise slides and clear action points. The team’s knowledge of our business is second to none, and their can-do attitude means they’re a joy to work with – even when the deadlines are stressful and the brief a little woolly. They are keen, but most importantly, tell us straight when we are wrong, and hold us to account on an ongoing basis. We do better work because of our partnership with Verve.
Matthew Bickham, Head of Insight, EON Next
We have a fantastic strategic relationship with Verve. Their research and strong understanding of how E.ON Next works has guided numerous strategic decisions, from helping to develop products from concept to launch, to informing our future brand trajectory. Verve always delivers high quality reporting and recommendations regardless of whether it is sourced from a Max Diff or a focus group. Debriefs are always well delivered and the account teams are able to engage with even the most senior directors. The team is a pleasure to deal with, thoroughly professional and reactive. I look forward to continuing to work with Verve!
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