Our Guidelines are invaluable supplements to help you interpret and apply the MRS Code of Conduct, and to provide you with best practice advice
MRS provides guidance across a range of research practice areas and industry sectors.
Our guidance documents cover important topics including Buying and Using Data Lists, Questionnaire Design, Mystery Shopping, Incentives, Qualitative Research Employee Research and Online Research.
Advice for non-researchers on how to interpret opinion polls
Code of Practice for Conducting Market Research in Town Centres
Food and Drink Hall Test Check List
Guidelines for Business-to-Business Research
Guidelines for Mystery Shopping Research
Guidelines for Online Research
Guidelines for Qualitative Research
Guidelines for Questionnaire Design
Guidelines for Researching Children and Young People
Guidelines for Research with Employees
The Responsibilities of Interviewers
Online Data Collection and Privacy - Discussion Paper (July 2011)
Online Data Collection and Privacy - Response to Submissions (April 2012)
Draft: AMSRS CASRO MRS Mobile Research Guidelines
CIPR/MRS/RSS Guidelines for Using Statistics in Communications
MRS/LARIA Guidelines for Using Surveys for Consultation
MRS/IQCS Guidelines for Interviewer Health and Safety
MRS/ISBA Guide to Understanding and Working with Market Research Agencies and Consultancies (available to Members and Company Partners only)
Our newsletters cover the latest MRS events, policy updates and research news.