MRS guidance
ShareOur Guidelines are invaluable supplements to help you interpret and apply the MRS Code of Conduct, and to provide you with best practice advice. These Guidelines are currently being updated to reflect the data protection framework in the General Data Protection Regulation and Data Protection Act 2018.
MRS provides guidance across a range of research practice areas and industry sectors.
Our guidance documents cover important topics including Buying and Using Data Lists, Questionnaire Design, Mystery Shopping, Incentives, Qualitative Research Employee Research and Online Research.
Advice for non-researchers on how to interpret opinion polls
Code of Practice for Conducting Market Research in Town Centres
Food and Drink Hall Test Check List
Guidelines for Business-to-Business Research
Guidelines for Mystery Shopping Research
Guidelines for Online Research
Guidelines for Qualitative Research
Guidelines for Questionnaire Design
Guidelines for Researching Children and Young People
Guidelines for Research with Employees
The Responsibilities of Interviewers
Online Data Collection and Privacy - Discussion Paper (July 2011)
Online Data Collection and Privacy - Response to Submissions (April 2012)
Draft: AMSRS CASRO MRS Mobile Research Guidelines
CIPR/MRS/RSS Guidelines for Using Statistics in Communications
MRS/LARIA Guidelines for Using Surveys for Consultation
MRS/IQCS Guidelines for Interviewer Health and Safety
MRS/ISBA Guide to Understanding and Working with Market Research Agencies and Consultancies (available to Members and Company Partners only)
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©2018 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2018 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk