Protecting and promoting research in the UK and EU

We fight for fair and favourable legislation for both the practice and business of research. We engage with regulators, ministers and parliamentarians, to protect and promote the role of research as a force for democracy, commerce and society.

We work closely with MRS members and Company Partners, as well as with a range of other trade associations to ensure our representations are accurate, timely and effective. In Europe, we work with EFAMRO, the European Research Federation - the voice of the European sector - to engage with the European Union and the Council of Europe.

The Policy Unit

The Policy Unit is lead by its Director, Dr Michelle Goddard, assisted by an Advisory Steering Committee, representing MRS Council, the Company Partner Advisory Board, and the Market Research Standards Board.

Nikki is serving her third three-year term on MRS Council. She is currently
leading the Constitutional Review and previously led Council's work to involve young people in MRS and held the portfolio for inclusivity.
She is also a former Chair of MRS Scotland, where she was involved in various committee roles for a number of years. Nikki co-owns and runs FMR Research, a small social research consultancy in Glasgow.
Rowland has more than 20 years' market research industry experience, having commenced his career in Data Processing with Millward Brown in 1985 and then moved to BMRB as Head of Operations in 1998, before joining Ipsos in 2002. 

Jackie has over 30 years’ experience in the market research industry and became a Fellow of the MRS in 2017. Jackie is the Regional Quality Assurance Director for GfK in Northern Europe. She leads on compliance from GfK UK and is responsible for providing advice and guidance on information security, data protection, privacy issues, global ISO standards and compliance to the MRS Code of Conduct/ESOMAR. Jackie also stands on the IQCS Council (Interviewer Quality Control Scheme), is a member of the MRQSAB responsible for reviewing international quality standards


Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.