AI resources for market research
Find practical guidance and examples of how to use AI in market and social research.
UK research and evidence market hits record £18.7 billion valuation
Our events
Conferences
CX / UX / MR Conference 2026
Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.
Tuesday 28 April
London
09:00–17:00
Conferences
MRS Leaders Forum
The VIP network for agency leaders
The MRS Leaders Forum is a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Wednesday 20 May
London
09:00–16:30
Conferences
Voices4All Conference 2026
Culture and Inclusion in the Research Sector
Voices4All is a space to question, inspire and reshape how our industry shows up for people, culture and impact. This is where new initiatives are shared, where the status quo is constructively challenged, and where inclusion moves from aspiration to action.
Wednesday 10 June
London
08:45–16:30
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Introduction to Qualitative Research
Understand the role of qualitative research and the basic methods involved
Wednesday 22 April
Virtual training course
09:30–16:00
Training
Introduction to Cultural Intelligence: understanding the role of culture in consumer perception
Learn how to hook brands into the cultural landscape
Thursday 23 April
Virtual training course
10:00–16:00
Training
Semiotics Made Practical
Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.
Thursday 23 April
Virtual training course
09:30–16:30
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk