AI-Powered Insights Conference

MRS AI Powered Insights 2027 will explore how insight teams are redesigning research workflows, working with AI agents and synthetic data, connecting multiple data and insight sources and building increasingly AI-enabled insight ecosystems.

We’ll address the tensions around speed vs substance and synthetic vs real. We’ll examine where human judgement matters most and how to challenge and validate insight. We’ll showcase industry leading applications of AI powering insight.

Featuring key contributions from:

Meta * E.ON * PZ Cussons * Pladis * Sky * Leeds Building Society * No7 Beauty Company * TfL

 Join us and discover how to:

• transform insight workflows and accelerate the speed of business decision-making
• scale synthetic customer pilots into business-critical capabilities
• strengthen your ability to evaluate, challenge and validate AI-generated insight
• develop decision frameworks for assessing quality and selecting when to use synthetic or real respondents
• connect fragmented research, data and organisational knowledge to power better decision making
• understand where human expertise matters most as AI takes on more of the research process

Who should attend?

Agency and client-side research and insight professionals with job titles including, Manager, Director or Heads of Insight, Consumer & Market Insights, Market Research, Customer Insights, Data Science, Analytics, AI or Decision Science, CX Research, UX Research, Market Intelligence, Methodology, Research Innovation.

A must-attend event for professionals responsible for insight delivery, transformation, capability building, and embedding AI across organisations.