IJMR strengthens editorial team with two new editors
07 October 2025

The International Journal of Market Research (IJMR), published by Sage in partnership with the MRS, is delighted to announce the appointment of two new Editors, Professor Leo Paas and Dr Arry Tanusondjaja. Both bring a wealth of international experience and subject expertise that will strengthen the journal’s leadership and its mission to publish rigorous, relevant, and practice-oriented research. They will support Professor Dan Nunan, Editor-in-Chief of the International Journal of Market Research.

Professor Leo Paas (University of Auckland Business School, New Zealand) is an internationally recognised scholar with a distinguished career across Europe and Australasia. After seven years working in industry, he held academic positions at Tilburg University and VU University Amsterdam in the Netherlands, before moving to New Zealand as Professor of Marketing at Massey University. He is now based at the University of Auckland Business School. His research interests include marketing analytics, segmentation, large language models, respondent attention in online surveys, entrepreneurship in Africa, and consumer responses to human advertising models.

Dr Arry Tanusondjaja (Ehrenberg-Bass Institute, Adelaide University, Australia) brings deep academic expertise combined with significant industry experience across Asia Pacific. He built his professional career in management roles within analytics and market research, and has strong links with the market research profession including as Chair of the South Australia Division of the Research Society. His research has focused on product portfolio management, consumer behaviour, and media.

Professor Leo Paas commented:

“IJMR plays a vital role in publishing innovative, practice-oriented research. I am excited to support this mission and to contribute my expertise in analytics and methodological advances to the journal’s future direction.”

Dr Arry Tanusondjaja added:

“I am honoured to join the editorial team of IJMR. I look forward to helping expand the journal’s reach and ensuring IJMR continues to publish work that is both rigorous and relevant for industry.”

Jane Frost, CEO of MRS, welcomed the appointments:

 “These appointments bring valuable new expertise and international perspectives to IJMR’s editorial team. Leo and Arry will play an important role in maintaining the journal’s reputation as the leading applied research journal, ensuring it continues to deliver robust and practice-relevant insights to the global market research community.”

Find out more about IJMR and how to access it.