The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

The winners of the MRS Awards 2017 were announced at Supernova London on 4 December. 

>>See photos of the night.

>>Download the Book of the Night to see what the judges had to say about the winners.

MRS Award for Applications of Research
Sponsored by The Market Insight Forum

MRS/BIG Award for Business-to-Business Research
The Sound & Reed Exhibitions

MRS Award for Financial Services Research
Sponsored by Lark Insurance

MRS Award for Healthcare Research

Sponsored by GlobaLexicon

MRS/ICG Independents' Day Award
Bad Babysitter Productions

MRS Award for Innovation in Research Methodology
Sponsored by Kantar TNS

MRS/AURA Award for Insight Management

MRS Award for International Research
Sponsored by RP Translate

Jeremy Bullmore Award for Creative Development
Sponsored by Kantar Millward Brown

MRS Award for Media Research
Sponsored by Kantar Millward Brown

MRS Award for New Consumer Insights
Sponsored by Criteria Fieldwork

MRS President’s Medal

MRS Award for Public Policy/Social Research

AQR Prosper Riley-Smith Award for Qualitative Excellence

MRS Award for Social Media Research
Initiated and sponsored by Twitter

MRS Silver Medal

MRS/ASC Award for Technology Effectiveness

MRS/ASC Award for Breakthrough Innovation

Virginia Valentine Award for Cultural Insights
Initiated and sponsored by Truth

Best Agency with a turnover above £20million

Best Agency with a turnover below £20million

Best In-house Team
Sponsored by Trinity McQueen

Best Innovation

Best New Agency
Sponsored by Insight Show

Best Place to Work
Sponsored by Kogan Page

Business Impact of the Year
Sponsored by The Marketing Society

Newcomer of the Year

 
MRS President's Medal

(For extraordinary contributions to research)
2017 - Making All voices Count
2016 - Africa's Voices
2015 – StreetInvest
2014 – BBC Media Action
2013 – 2CV and Girl Hub Rwanda funded by Nike Foundation and the UK Department for International Development
2012 – Nathan Eagle

MRS Gold Medal

(For signal service to the profession)
2008 – Professor Sir Roger Jowell
2006 – Tony Cowling and John Samuels
2004 – Dr Stephan Buck and James Rothman
2002 – John Downham
1996 – Andrew Ehrenberg, Gerald Goodhardt and Paul Harris
1993 – Dr Elizabeth Nelson
1988 – Professor Harry Henry
1986 – Len England
1982 – Dr Mark Abrams

MRS Silver Medal

(For best paper published in preceding year’s International Journal of Market Research)
2017 - Virginie Silhouette-Dercourt and Christel de Lassus
2016 - John R. Rossiter, Sara Dolnicar and Bettina Grün
2015 – Kyle Findlay, Jan Hofmeyr and Alice Louw
2014 – Aiden P. Gregg, James Klymowsky, Dominic Owens and Alex Perryman
2013 – Martin Boon
2012 – Celine Brandt, Charles Pahud de Mortanges, Christian Bluemelhuber and Allard C. R. van Riel
2011 – Cataldo Zuccaro
2010 – Chris Barnham
2009 – John Cromie and Michael Ewing
2008 – Alastair Goode
2007 – Nick Sparrow
2006 – Andrew Zelin and Roger Stubbs
2005 – Ben Page
2004 – Barry Leventhal
2003 – Phyllis Macfarlane
2002 – Fred Langerak
2001 – Humphrey Taylor
2000 – Terry Hanby
1999 – Justin Gutmann and Alan Wilson
1998 – Humphrey Taylor
1997 – Graham Mytton
1996 – John Turner and Nick Sparrow
1995 – David Cowan
1994 – Simon Broadbent
1992 – Martin van Staveren and Jenny Turtle
1991 – Catherine Marsh
1990 – David Smith
1989 – Maureen Johnson
1988 – John Samuels and Simon Orton
1987 – Steve Griggs
1986 – Jonathan Gershuny
1984 – Wendy Sykes and Jean Morton-Williams
1982 – Chris Blamires
1981 – Martin Collins
1979 – Paul Harris

MRS Gold Medal

(For contributions to research literature)
1977 – J Chidley
1976 – K Gorton, E J Anderson and R Tudor
1975 – Dick Westwood, David Beazley and Tony Lunn
1974 – C D P McDonald
1973 – C Greenhalgh and H A Smith
1972 – G Hoinville
1970 – D Johnston and J Inglis
1969 – A S C Ehrenberg
1968 – C Greenhalgh
1966 – E J Davis
1965 – N J S Clemens and P Duncan-Jones
1964 – L J Rothman
1963 – R D Godwin
1961 – William A Belson

IJMR Collaborative Research Award

2016 – Ian Durbach and Gareth Lloyd
2015 – Andrew Cleary and Nigel Balmer
2014 – Roger Mortimore, Paul Baines, Ian Crawford, Sir Robert Worcester and Andrew Zelin
2013 – Aiden P. Gregg, James Klymowsky, Dominic Owens and Alex Perryman
2012 – Agnes Nairn and Barbie Clarke
2011 – Saahier Parker, Belinda Don and Kyle McLoughlin
2010 – John Curtice and Nick Sparrow
2009 – Greg Rogers and Didier Soopramanien
2008 – Marc Farr, Jessica Wardlaw and Catherine Jones

IJMR New Research Writer

(Formerly Young Research Writer of the Year)
2014 – Hannah Wright
2012 – Elina Halonen
2011 – Sara Sheridan

MRS Award for Advertising & Media Research

(Formerly The ISBA Award)
2016 – BBC Global News
2015 – Lightspeed GMI and BBC Worldwide
2014 – MTM and Channel 4
2013 – Andrew Tenzer, Channel 4 and James Myring, BDRC Continental
2012 – Rob Ellis and Dr. Ali Goode, COG Research
2011 – Babita Earle, Karsten Shaw and Corrine Moy, GfK NOP
2010 – Andy Bloor and Francesca Alberry, Firefish
2009 – Qmedia & Channel 4
2008 – Euro RSCG London and Eye Mind Research
2007 – Orlando Wood, BrainJuicer Labs
2006 – Jem Fawcus, Firefish
2005 – Rainey Kelly Campbell, Roalfe/Y&R and DUCKFoOT Research & Development and Virgin Trains
2004 – Robert Heath, The Value Creation Company and Pam Hyder, Standard Life
2003 – Jonathan Fletcher, Citigate DVL Smith
2002 – Ian Brace and Louise Edwards, NFO BJM and Clive Nancarrow, Bristol Business School, UWE
2001 – Merry Baskin, Baskin Shark and Neil Coburn, The Research Business International
2000 – Andrew Ehrenberg, South Bank University and Rachel Kennedy, University of South Australia
1999 – Robert Heath
1998 – Simon Broadbent
1997 – Geoff Bond and Ian Brace

MRS Award for Applications of Research

(Pre-2000 The Special Award)
2017 - Weetabix & Trinity McQueen
2016 – Home Office
2015 – RSA
2014 – ABA Market Research and Virgin Atlantic
2013 – Mark Donovan, Channel 4
2012 – Steve Mills, BDRC Continental and Russell Le Page, Royal Botanic Gardens, Kew
2011 – Transport for London (TfL) Customer Research Team
2010 – Morris Hargreaves McIntyre and Red Letter Days
2009 – Transport for London (TfL) Customer Research Team
2008 – BDRC, Whitbread and TRI
2007 – 4 Digital Group
2006 – Gillian George and Mikhail Gerchuk, Vodafone and Juliet Strachan, The HPI Research Group
2005 – Intrepid Consultants Ltd and Clerical Medical
2004 – Nokia Mobile Phones and Simpson Carpenter
2003 – Simon Clough, MGN and Lyn McGregor, Independent Consultant
2002 – Flemming from Thygesen, Levi Strauss Europe and Paul McGowan, Added Value
2001 – Sue Brooker, BMRB International, Pat Cawson, NSPCC, Graham Kelly, BMRB, and Corinne Wattam, University of Central Lancashire
2000 – Neil Lovell, NOP Research Group and Fiona Henderson, Barnsley Metropolitan Borough Council
1999 – Gordon Pincott and Terri Anderson
1997 – Graham Hurrell, Martin Collins, Wendy Sykes and Vaughan Williams
1996 – Mike Cooke and Richard Morris
1995 – Elaine Kent-Smith and Sue Thomas
1994 – Jonathan Shingleton
1993 – David Iddiols and Sarah Newton
1992 – David Shelton
1991 – Peter Pickersgill
1989 – No award
1988 – Sue Williams
1985 – No award
1981 – Stephen Connell, Alan Morris and Patrick Whitten

MRS Award for Best Application of Data

2013 – BBC Marketing & Audiences

MRS/BIG Award for Business-to-Business Research

2017 - The Sound & Reed Exhibitions

MRS Award for Data Collection

2013 – Co-operative Food and Join the Dots
2012 – Greg Berry and Richard Sheldrake, Perspective Research Services

MRS Award for Financial Services Research

2017 - Zurich Assurance & ORC International
2016 – British Gas, Decision Technology and Sparkler
2015 – C Space and Zurich Insurance Company
2014 – ESRO and the Financial Conduct Authority
2013 – Investec Private Banking Accounts and Services Team and FreshMinds
2012 – GIMRA (General Insurance Market Research Association) and Michael Worledge, Harris Interactive
2011 – Mark Long & Nicola Cormack, BDRC Continental
2010 – CFS and Nunwood
2009 – Rachel Barnes & Kirsty Cogan, Aviva and Sarah Castell, Amy Hawthorn & Billie Ing, Ipsos MORI
2008 – 2CV and COI
2007 – Opinion Leader

MRS Award for Healthcare Research

2017 - C Space & Nuffield Helath
2016 – Department of Health and Revealing Reality
2015 – IFF Research
2014 – Ipsos MORI and Amgen
2013 – Kieron Mathews, Kadence International USA and Siva Raj, Bausch & Lomb
2012 – ESRO and the Design Council
2011 – Julie Davey, Julie Davey Research, and Caroline Cole and Joanna Stanbridge, Glaxo SmithKline

MRS/ICG Independents' Day Award

2017 - Bad Babysitter Productions

MRS Award for Innovation in Research Methodology

(Formerly The David Winton Award)
2017 - NatCen
2016 – Conquest
2015 – Unilever and WeSeeThrough
2014 – David Penn and Suzanne Lugthart
2013 – Martin Boon
2012 – Simon Knox and Daniel Nunan
2011 – Jon Puleston and Deborah Sleep
2010 – Orlando Wood
2009 – John Cromie and Michael Ewing
2008 – Jan Hofmeyr, Paul Holtzman, Victoria Goodall and Martin Bongers
2007 – Bill Blyth
2006 – Ron Johnston and Richard Harris
2005 – Erhard Meier & Corrine Moy
2004 – Robert Heath
2003 – Roy Langmaid and Mac Andrews
2002 – Virginia Valentine
2001 – Martin Callingham
2000 – Alan Branthwaite and Gordon Pincott
1999 – Erhard Meier and Corrine Moy
1998 – Iain Noble, Nick Moon and Dominic McVey
1997 – John Curtice
1996 – Mary Goodyear
1995 – Angela Dale, Barry Leventhal and Corrine Moy
1994 – Bill Blyth and Heather Piper
1993 – Virginia Valentine and Malcolm Evans
1992 – Nick Moon and Robin McGregor
1991 – Peter Stratton
1990 – Wendy Gordon and David Corr
1989 – Ken Baker, Paul Harris and John O’Brien
1988 – Sue Robson and Judith Wardle
1987 – John O’Brien

MRS/AURA Award for Insight Management

2017 - Barclays & Watermelon

MRS Award for International Research

2017 - Ipsos Healthcare
2016 – Firefish and PayPal
2015 – HSBC, BAMM and BDRC Continental
2014 – Northstar Research Partners
2013 – Opinium Research and The London School of Economics
2012 – Laura Roberts, Sparkler and Jennie Sallows, BBC

Jeremy Bullmore Award for Creative Development

2017 - Flamingo

MRS Award for Media Research

2017 - COG Research & Exterion Media

MRS Award for New Consumer Insights

2017 - Twitter, Firefish & the numbers lab
2016 – Kantar TNS
2015 – Firefish, The Pineapple Lounge and BBC
2014 – PepsiCo, MESH and the Sustainable Research communities in Brazil
2013 – Suzanne Lugthart, eBay and Ruth Noble, 2CV
2012 – Big Island and Simon Christmas
2011 – Rob Ellis, COG Research and Neel Desor, Haymarket Consumer Media
2010 – ITV and Essential Research
2009 – Shoko Masuda, American Express and Sue van Meeteren, Jigsaw Research
2008 – MESH Planning and Vodafone

MRS Award for Public Policy/Social Research
2017 - Highways England
2016 – Flamingo, United Nations Agencies and a coalition of grass-roots NGOs
2015 – TfL and GfK
2014 – ComRes and the Grantham Research Institute on Climate Change and the Environment
2013 – ESRO and Southwark Council
2012 – ORC International and the Rural Payments Agency
2011 – ESRO & the London Borough of Lewisham
2010 – Robin Pharoah, Becky Rowe, Sophia Parker and Tamara Hale, ESRO
2009 – Firefish
2008 – QA Research
2007 – Sarah Castell & Julian Thompson, Ipsos MORI Hothouse and Anne Harrop, Helen Barnard, Teresa Harley, Joseph Rowntree Foundation
2006 – Opinion Leader
2005 – RBA Research and Braintree District Council and Nineveh Consulting
2004 – The Scottish Executive and TNS UK

AQR Prosper Riley-Smith Award for Qualitative Excellence

2017 - Ipsos MORI

MRS Award for Social Media Research

2017 - Kantar TNS
2016 – Kantar TNS and Unilever

Virginia Valentine Award for Cultural Insights

2017 - BBC
2016 – Firefish and PayPal
2015 – Flamingo and a global not-for-profit organisation
2014 – University of Nottingham Students' Union and Crowd DNA
2013 – Izzy Pugh, Hazel Barkworth, Lucy Barrett and Ellie Sellar, Added Value Cultural Insight Team, Al Downs and Tania Heyes, Added Value Creative Team and Karen Foster and Sara Springer, Diageo
2012 – ESRO and Red & Yellow Care
2011 – ESRO and the China in Britain Forum

MRS Award for Best Written Submission

2010 – Morris Hargreaves McIntyre and Red Letter Days

MRS Judges’ Special Award

2009 – Millward Brown for the Millward Brown Knowledge Centre and collection of Knowledge Point publications

MRS/ASC Award for Technology Effectiveness

2017 - Lightspeed

MRS/ASC Award for Breakthrough Innovation

2017 - MindProber

Best Agency with a turnover above £20million

2017 - C Space

Best Agency with a turnover below £20million

2017 - Sparkler

Best In-house Team

2017 - Unilever Research Innovation

Best Innovation

2017 - GfK

Best New Agency

2017 - One Minute to Midnight

Best Place to Work

2017 - Opinium Research

Business Impact of the Year

2017 - C Space & Ella’s Kitchen

Newcomer of the Year

2017 - Amy Jones, 2CV
Mathilde Leblond, FreshMinds

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