MRS Awards 2025

Every year, a select few winners and finalists from our awards show us how they have used research in projects by providing case studies. Click below to see case studies from previous years.

Awards case studies 2024

Awards case studies 2023

Awards case studies 2022

Awards case studies 2021

Awards case studies 2020

Awards case studies 2019 

Awards case studies 2018

Awards case studies 2017

Awards case studies 2016

Awards case studies 2015

Awards case studies 2014

Awards case studies 2013

Awards case studies 2012

ACTIVE CATEGORIES

 

MRS President’s Medal

(For extraordinary contributions to research)

2024 – Professor Sharron Hinchliff, Nursery & Midwifery School of Allied Health Professions, University of Sheffield in collaboration with artist Pete McKee

2023 - Dr Julia Ebner, Dr Christopher Kavanagh and Professor Harvey Whitehouse, Department of Anthropology & Museum Ethnography, University of Oxford

2022 – GAMAAN

2021 – Professor Yvonne Jewkes

2020 – Sir David Spiegelhalter HonFRMS

2019 – Professor Nic Cheeseman, Professor Gabrielle Lynch, Professor Justin Willis & Dr Susan Dodsworth

2018 – Paragon Partnerships: UN SDG Action Campaign & Kantar Public

2017 – Making All voices Count

2016 – Africa's Voices

2015 – StreetInvest

2014 – BBC Media Action

2013 – 2CV and Girl Hub Rwanda funded by Nike Foundation and the UK Department for International Development

2012 – Nathan Eagle

Liz Nelson Grand Prix for Social Impact

2024 – UKHSA & Basis

2023 - Gallup, Harvard T.H. Chan School of Public Health & Global Alliance Channel 4 & Clear Channel in partnership with Backlight & The Good Side

2022 – The Behavioural Architects & NSW Department of Planning and Environment

2021 – Macmillan

2020 – Humankind Research & STOP THE TRAFFICK

2019 – Ipsos, Population Services International & Matchboxology

MRS/AURA Award for Activation of Insight

(Formerly Insight Management)

2024 – Fineline MR & NFU Mutual

2023 – BookTrust

2022 – Basis & Ecover

2021 – Nationwide Building Society & Lens

2020 – BT Group & Dectech

2019 – Macmillan Cancer Support

2018 – Northstar Research

2017 – Barclays & Watermelon

2016 – Catalyx & 100% Open

2015 – TfL, ORC International & 2CV

2014 – Nunwood & British Airways

2013 – Sky

2012 – Breathe Research, Asda & The Mom Complex

2010 – Sony Music UK

2009 – Arriva & Marketin Databasics

MRS Award for Applications & Impact of Data

2024 - JCDecaux, Talon & Nielsen~

2023 – BBC

2022 – ITV & YouGov

MRS Award for Applications of Research

(Pre-2000 The Special Award)

2024 - Campaign Against Living Miserably, MoneySuperMarket, UM & Dynata

2023 - Channel 4 & Clear Channel in partnership with Backlight & The Good Side

2022 – Acacia Avenue & Prostate Cancer UK

2021 – Mindlab International & NSPCC

2020 – Basis & BT

2019 – Basis & BT

2018 – McCann Manchester & Aldi

2017 – Weetabix & Trinity McQueen

2016 – Home Office

2015 – RSA

2014 – ABA Market Research & Virgin Atlantic

2013 – Channel 4

2012 – BDRC Continental & Royal Botanic Gardens, Kew

2011 – Transport for London

2010 – Morris Hargreaves McIntyre & Red Letter Days

2009 – Transport for London

2008 – BDRC, Whitbread & TRI

2007 – 4 Digital Group

2006 – Vodafone & The HPI Research Group

2005 – Intrepid Consultants & Clerical Medical

2004 – Nokia Mobile Phones & Simpson Carpenter

2003 – MGN & Lyn McGregor

2002 – Levi Strauss Europe & Added Value

2001 – BMRB International, NSPCC, BMRB & University of Central Lancashire

2000 – NOP Research Group & Barnsley Metropolitan Borough Council

1999 – Gordon Pincott & Terri Anderson

1997 – Graham Hurrell, Martin Collins, Wendy Sykes & Vaughan Williams

1996 – Mike Cooke & Richard Morris

1995 – Elaine Kent-Smith & Sue Thomas

1994 – Jonathan Shingleton

1993 – David Iddiols & Sarah Newton

1992 – David Shelton

1991 – Peter Pickersgill

1989 – No award

1988 – Sue Williams

1985 – No award

1981 – Stephen Connell, Alan Morris & Patrick Whitten

MRS/ASC Award for Best Technology Innovation

(Formerly Technology Innovation & Effectiveness)

2024 - Stravito for Stravito Assistant

2023 - Nexxt Intelligence

2022 – Measure Protocol

2021 – Bilendi

2020 – Phebi

2019 – Measure Protocol

2018 – Kynetec

2017 – Lightspeed

2016 – Datasmoothie

2015 – Hall & Partners

2014 – Intellection Software

2013 – CrowdLab

2012 – Millward Brown

2010 – Annik Technology Services

2009 - QSR

2007 - BuzzBack

MRS B2B Network Award for Business-to-Business Research

(Formerly MRS/BIG Award for Business-to-Business Research)

2024 - Opinium, Workspace & Sign Salad
               Basis & Sage

2023 - McCann Truth Central & Prologis

2022 – Opinium & Canada Life

2021 – IAB UK & MTM

2020 – Motif & City and Guilds Group

2019 – Shell & BAMM

2018 – Opinium Research

2017 – The Sound & Reed Exhibitions

2016 – Lightspeed & Kantar TNS

2015 – TNS UK & Lightspeed GMI

2014 – Millward Brown

2013 – Northstar Research Partners

2012 – Jigsaw Research

2010 – Brass & Royal Mail

2009 – Vodafone UK & ICM Research

MRS Award for Financial Services Research

2024 - Gallup & World Bank

2023 - Firefish & Barclays

2022 – Trinity McQueen & Skipton Building Society

2021 – BritainThinks & the Financial Conduct Authority (FCA)

2020 – Dectech & Insurance Fraud Bureau

2019 – RBS & Savanta

2018 – Ipsos MORI & Vocalink

2017 – Zurich Assurance & ORC International

2016 – British Gas, Decision Technology & Sparkler

2015 – C Space & Zurich Insurance Company

2014 – ESRO & the Financial Conduct Authority

2013 – Investec Private Banking Accounts & Services Team and FreshMinds

2012 – GIMRA (General Insurance Market Research Association) & Michael Worledge, Harris Interactive

2011 – BDRC Continental

2010 – CFS & Nunwood

2009 – Aviva & Ipsos MORI

2008 – 2CV & COI

2007 – Opinion Leader

MRS Award for Healthcare Research

2024 - UKHSA & Basis

2023 - Thinks Insight & Strategy & Worcestershire County Council

2022 – Research Partnership & Bristol Myers Squibb

2021 – C Space & Nuffield Health

2020 – Discover.ai & The Women’s Health Tech Hive

2019 – Ipsos, Population Services International & Matchboxology

2018 – Incite marketing Planning & Nestle Health Sciences

2017 – C Space & Nuffield ealth

2016 – Department of Health & Revealing Reality

2015 – IFF Research

2014 – Ipsos MORI & Amgen

2013 – Kadence International USA & Bausch & Lomb

2012 – ESRO & the Design Council

2011 – Julie Davey Research & Glaxo SmithKline

MRSpride Award for Inclusive Research

2024 - Vodafone UK & Thinks Insight & Strategy

2023 - Basis Social

2022 – UM, Unstereotype Alliance & Panelbase

2021 – Kantar Public & Institute for Social Policy, Housing, Equalities Research, Heriot-Watt University

2020 - Humankind Research & Independent Age

MRS/ICG Award for Independent Consultants

(Formerly Independents’ Day Award)

2024 - Futuresight

2023 - Untapped Innovation & BookTrust

2022 – Craft

2021 – Feeling Mutual

2020 – Shed Research Consulting

2019 – Qual Street

2018 – microlaunch.co.uk

2017 – Bad Babysitter Productions

2016 – Hope + Anchor

MRS Award for Application of Analytics 

(Formerly Activation of Analytics)

2024 - Thinkbox, Ebiquity, Essence, Mediacom, Gain Theory, Mindshare & Wavemaker UK

2023 – Formula E & Meshh

2022 – Streetbees

2021 – Sky Media & TV Squared

2020 – Yonder (formerly Populus) & Macmillan

2019 – Formula 1 & Flamingo

2018 – GemSeek Consulting (part of the Future Thinking Group)

MRS Award for International Research

2024 - Gallup & Lloyd's Register Foundation

2023 - Gallup, Harvard T.H. Chan School of Public Health, Global Alliance for Improved Nutrition

2022 – ipsos & Wellcome

2021 – Essity, AMV BBDO & The Outsiders

2020 – Ipsos

2019 – BBC World Service

2018 – C Space & IKEA

2017 – Ipsos Healthcare

2016 – Firefish & PayPal

2015 – HSBC, BAMM & BDRC Continental

2014 – Northstar Research Partners

2013 – Opinium Research & The London School of Economics

2012 – Sparkler & BBC

Jeremy Bullmore Award for Creative Development

2024 - Ministry of Justice, His Majesty Prison & Probation Services & Thinks Insight & Strategy

2023 - The Outsiders, McDonald's, Leo Burnett, Peek Content & house51

2022 – The Outsiders, AMV BBDO & TENA

2021 – Folk Research

2020 – The Behavioural Architects & TfNSW

2019 – Luman Research & Tesco

2018 – The AA & Acacia Avenue

2017 - Flamingo

MRS Award for Media Research

2024 - Internet Matters & BMG Research

2023 - JCDecaux & Kantar

2022 – Thinkbox, Channel 4, ITV & Sky

2021 – Dentsu, Lumen & Tvision

2020 – Thinkbox, Gain Theory, MediaCom & Wavemaker

2019 – System1

2018 – Kantar TNS & JICMAIL

2017 – COG Research & Exterion Media

MRS Award for New Consumer Insights

2024 - Basis & Which?

2023 - The Behavioural Architects & Google

2022 – MTM & Google

2021 – Irrational Agency & The Gamesys Group

2020 – The Behavioural Architects & Google

2019 – Unilever

2018 – Emotional Logic, Immediate media, Dennis Publishing, Haymarket Media & Bauer Media Group

2017 – Twitter, Firefish & the numbers lab

2016 – Kantar TNS

2015 – Firefish, The Pineapple Lounge & BBC

2014 – PepsiCo, MESH & the Sustainable Research communities in Brazil

2013 – eBay & 2CV

2012 – Big Island & Simon Christmas

2011 – COG Research & Haymarket Consumer Media

2010 – ITV & Essential Research

2009 – American Express & Jigsaw Research

2008 – MESH Planning & Vodafone

MRS Award for Public Policy/Social Research

2024 - Verian

2023 – Ipsos

2022 – Hopkins Van Mil, Genomics England, UK National Screening Committee & Sciencewise

2021 – Macmillan

2020 – Humankind Research & STOP THE TRAFFIK

2019 – Flamingo & Public Health England

2018 – ICM Unlimited

2017 – Highways England

2016 – Flamingo, United Nations Agencies & a coalition of grass-roots NGOs

2015 – TfL & GfK

2014 – ComRes & the Grantham Research Institute on Climate Change and the Environment

2013 – ESRO & Southwark Council

2012 – ORC International & the Rural Payments Agency

2011 – ESRO & the London Borough of Lewisham

2010 – ESRO

2009 – Firefish

2008 – QA Research

2007 – Ipsos MORI Hothouse & Joseph Rowntree Foundation

2006 – Opinion Leader

2005 – RBA Research, Braintree District Council & Nineveh Consulting

2004 – The Scottish Executive & TNS UK

MRS Award for Sustainability Research

2024 - Mindshare UK

2023 - Madre Brava & Northstar Research/HarrisX

2022 – The Behavioural Architects & NSW Department of Planning and Environment

Virginia Valentine Award for Cultural Insights

2024 - The Good Side & Movember

2023 - VERVE & BBC Studios

2022 – The Outsiders & Mental Health Innovations

2021 – Versiti & RNIB

2020 – Sign Salad & Chivas Brothers

2019 – Crowd DNA, Asahi & Discover.ai

2018 – Future Agenda & Network Rail

2017 - BBC

2016 – Firefish & PayPal

2015 – Flamingo & a global not-for-profit organisation

2014 – University of Nottingham Students' Union & Crowd DNA

2013 – Added Value & Diageo

2012 – ESRO & Red & Yellow Care

2011 – ESRO & the China in Britain Forum

Research Live Agency of the Year

2024 - Opinium

2023 – MTM

2022 – Kokoro

2021 – Opinium

2020 – BritainThinks

2019 – Jigsaw Research

Research Live Best New Venture

2024 - Opinium Amsterdam

2023 – Differentology

2022 – LADbible Group

2021 – Basis Social

Research Live Best Place to Work

(Formerly Innovative Employer of the Year)

2024 - The Mix Global

2023 – Kokoro

2022 – The Nursery

2021 – EMPOWER Translate

2020 – Northstar Research

2019 – Opinium

2018 – C Space

2017 – Opinium Research

2016 – Opinium Research

2015 – The Behavioural Architects

2014 – Flamingo

2013 – Razor Research

2012 – Flamingo

2011 – FreshMinds

2010 – BrainJuicer

2009 – Hall & Partners Europe

2008 – COI

2007 – Firefish

2006 – FreshMinds

Research Live Innovation of the Year

(Formerly Best Innovation)

2024 - Streetbees

2023 – Freemavens

2022 – Kantar

2021 – Big Sofa Technologies

2020 – Jigsaw Research

2019 – Lumen Research

2018 – Streetbees

2017 – GfK

2016 – Girl Effect, 2CV & Maido

2015 – TNS UK

2014 – Antedote

2013 – Big Sofa

2012 – Dubit for The Clickroom

2011 – Ipsos & Lumi Mobile

2010 – Firefish

Research Live In-House Team of the Year

(Formerly Best In-house Research Team)

2024 - Health & Safety Executive

2023 - Holland & Barrett

2022 – Marks & Spencer (Clothing & Home)

2021 – BT

2020 – BBC Audiences, Sounds

2019 – NEC Group

2018 – Formula One

2017 – Unilever Research Innovation

2016 - The Football Association

2015 - Tesco

2014 - Guardian News & Media

2013 - BSkyB

2012 - Sainsbury's

2011 - The Co-operative Food

2010 - Guardian News & Media

Research Live Business Impact of the Year - Global

2024 - Deep Blue Thinking, Basis & EuroMillions

2023 - Human8 & Philips

2022 – Kantar Consulting & Fáilte Ireland      

2021 – Jaguar Land Rover & Northstar Research

2020 – NATO & Yonder (formerly Populus)

2019 – BBC World Service

Research Live Business Impact of the Year - UK

2024 - Marks & Spencer, STRAT7 Jigsaw, Mindshare, YouGov & Kantar

2023 - Deep Blue Thinking & Checkatrad

2022 – Shell & STRAT7 Incite

2021 – Emotional Logic & centre:mk

2020 – Tesco & C Space

2019 – Populus & BT

Research Live Young Researcher of the Year - Supplier

2024 - Taiye Akin-Akinyosoye, Truth Consulting
                Laura Gafforio, The Good Side

2023 - Joshua Proctor, Jump! Innovation & LaShanda Seaman, Opinium

2022 – Chris Curtis

2021 – Matt Hellon & Ande Milinyte

Research Live Young Researcher of the Year - Client

2024 - Amanda Hammond, Sky

2023 - Jigna Tailor, Acacium Group

2022 – Beatriz Molina Sanchez

2021 – Matt Walker

DISCONTINUED CATEGORIES

MRS Grand Prix for Greatest Impact

2019 – Kantar Profiles Division

2018 – ICM Unlimited

2017 – NatCen Social Research

2016 – Kantar TNS

2015 – Lightspeed GMI & BBC Worldwide

2014 – Ipsos MORI & Amgen

MRS Award for Advertising & Media Research

(Formerly The ISBA Award)

2016 – BBC Global News

2015 – Lightspeed GMI & BBC Worldwide

2014 – MTM & Channel 4

2013 – Channel 4 & BDRC Continental

2012 – COG Research

2011 – GfK NOP

2010 – Firefish

2009 – Qmedia & Channel 4

2008 – Euro RSCG London & Eye Mind Research

2007 – BrainJuicer Labs

2006 – Firefish

2005 – Roalfe/Y&R, DUCKFoOT Research & Development & Virgin Trains

2004 – The Value Creation Company & Standard Life

2003 – Citigate & DVL Smith

2002 – NFO BJM & Bristol Business School, UWE

2001 – Baskin Shark & The Research Business International

2000 – South Bank University & University of South Australia

1999 – Robert Heath

1998 – Simon Broadbent

1997 – Geoff Bond & Ian Brace

MRS Award for Best Application of Data

2013 – BBC Marketing & Audiences

MRS Award for Best Written Submission

2010 – Morris Hargreaves McIntyre & Red Letter Days

MRS/ASC Award for Breakthrough Innovation

2017 - MindProber

MRS Award for Data Collection

2013 – Co-operative Food & Join the Dots

2012 – Perspective Research Services

MRS Award for Innovation in Research Methodology

(Formerly the David Winton Award)

2019 – Kantar Profiles Division

2018 – SKIM Group

2017 – NatCen

2016 – Conquest

2015 – Unilever & WeSeeThrough

2014 – David Penn & Suzanne Lugthart

2013 – Martin Boon

2012 – Simon Knox & Daniel Nunan

2011 – Jon Puleston & Deborah Sleep

2010 – Orlando Wood

2009 – John Cromie & Michael Ewing

2008 – Jan Hofmeyr, Paul Holtzman, Victoria Goodall & Martin Bongers

2007 – Bill Blyth

2006 – Ron Johnston & Richard Harris

2005 – Erhard Meier & Corrine Moy

2004 – Robert Heath

2003 – Roy Langmaid & Mac Andrews

2002 – Virginia Valentine

2001 – Martin Callingham

2000 – Alan Branthwaite & Gordon Pincott

1999 – Erhard Meier & Corrine Moy

1998 – Iain Noble, Nick Moon & Dominic McVey

1997 – John Curtice

1996 – Mary Goodyear

1995 – Angela Dale, Barry Leventhal & Corrine Moy

1994 – Bill Blyth & Heather Piper

1993 – Virginia Valentine & Malcolm Evans

1992 – Nick Moon & Robin McGregor

1991 – Peter Stratton

1990 – Wendy Gordon & David Corr

1989 – Ken Baker, Paul Harris & John O’Brien

1988 – Sue Robson & Judith Wardle

1987 – John O’Brien

MRS Award for Social Media Research

2018 – Three & Mindshare UK

2017 – Kantar TNS

2016 – Kantar TNS & Unilever

MRS Judges’ Special Award

2009 – Millward Brown Knowledge Centre

Research Live Best Agency with a turnover above £20million

2018 – C Space

2017 – C Space

2016 – Hall & Partners

2015 – Flamingo

2014 – Flamingo

2013 – TNS UK

2012 – GfK NOP

Research Live Best Agency with a turnover under £20million

2018 – MTM

2017 – Sparkler

2016 – Circle Research

2015 – MTM

2014 – Nunwood

2013 – Incite Marketing Planning

2012 – ABA Market Research

Research Live Best Agency

2011 - Sparkler

2010 - Truth

2009 - Flamingo

2008 - Nunwood

2007 - FreshMinds

2006 - Flamingo International

2006 - FreshMinds

Research Live Breakthrough Business of the Year

(Formerly Best New Agency)

2020 – Blue Yonder

2019 – Differentology

2018 – Walnut Unlimited

2017 – One Minute to Midnight

2016 – Fineline Market Research

2015 – Ampersand research

2014 – Catalyx

2013 – The Behavioural Architects

2012 – ResearchBods

2011 – Boxclever

2010 – Verve

2009 – Razor Research

2008 – Truth

2007 – Essential

2006 – Spring Research

Research Live Business Impact of the Year

(Formerly Client Impact of the Year)

2018 – Formula One & Flamingo

2017 – C Space & Ella’s Kitchen

2016 - Penguin Random House

2015 – BBC

2014 – BSkyB/NOW TV

2013 – BSkyB

2012 – Diageo

2005 – The London 2012 Bid Team

Research Live Young Researcher of the Year

(Formerly Newcomer of the Year)

2020 – Tarek Chaudhury & Bessie Pike

2019 – Katherine Nicholls & Jack Tadman

2018 – Momo Amjad & James Crouch

2017 – Amy Jones & Mathilde Leblond

2016 – Graeme Cade

2015 – Laura Gillespie & Sophie Wells

2007 – James Morris

2006 – Ruth Buchanan

Research Live Business Transformation

2009 – New look & eDigitalResearch

2008 – Morris Hargreaves McIntyre & the British Museum

Research Live Breakthrough of the Year

2009 – Starcom Mediavest Group

2008 – Conquest Research

Research Live Best Campaign

2007 - TNS UK & UNITE

2006 - Research International, Oxford Strategic Marketing & Vodafone

Research Live Personality of the Year

2005 – Luke Perry, RSM Robson Rhodes

Research Live MD/CEO of the Year

2005 – Mike Kirkham, TNS

Research Live Talent Magnet Award

2004 – Sarah Gale, Ipsos Media

2003 – Ben Tuff, Britvic Soft Drinks & Davina O'Donoghue, Evo Research & Consulting