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International Journal of Market Research (IJMR)

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IJMR New Writer Award

Deadline for entries: 12 September 2014


Having run the IJMR Young Research Writer Award for three years, we've decided to extend the entry criteria. Renamed the
IJMR New Writer Award, eligibility now covers any researcher who has never been published in a peer-reviewed journal. We've also extended the categories of topics.

Why should I enter (or encourage colleagues to enter)?

Have you never been published in a peer-reviewed journal before? The rewards make it very worthwhile. Your skill will be recognised internationally – published entries will be read by senior practitioners and academics across theworld; you will be adding to the body of accepted knowledge in a field of research – others may cite your work intheir papers. You will learn how to marshal your thoughts and facts to tell a convincing story. You will be adding a new skill and achievement to your CV and entries published in IJMR count as evidence of continuous professional development, for example to support an application for full membership of MRS. Above all, you will feel a sense of achievement and add to your own knowledge about a particular aspect of market research.

This is the basis of the IJMR New Writer Award, an opportunity for researchers to demonstrate they can write apersuasive, defensible, logically structured, engaging and evidence-based article, up to 3,000 words, on a market- or social research related theme.

The MRS launched a journal over 50 years ago to facilitate a serious debate about the development and application of market research methods. Today, the content of IJMR remains focused on the market research sector, and the hundreds of papers and articles published over the years by leading practitioners and academics represent a unique body of knowledge (see

What would be an acceptable entry?

Entries could be one of the following:

  • a critical review of existing published material on a particular theme related to research. Don't be frightened of challenging existing thinking in a field if you have the evidence to support your case. This is how methods develop;
  • a summary of a research methodological challenge you have encountered, and how this was addressed. A key objective of IJMR is to share experience so others can learn from it;
  • a case study identifying the contribution played by innovative research. Check out the examples we've published from the previous Young Research Writer award;
  • arguing the case for a new, innovative, research methodological approach. New ideas emerge in all sorts of ways, why shouldn't you be a source of new thinking?
  • a research issue you feel strongly, or even passionate, about;
  • the impact on market research of societal change and technological developments, and, the potential for adopting methods developed in other fields. Market research is a sector that has 'borrowed' its methods from many other disciplines – you may have identified a method, or new technology, that you think could be applied in market research.
Who can enter for this award?

This award is open to researchers, whether practitioners or academics, who have not had an article or paper published, or accepted for publishing, in any peer-reviewed journal as at 12 September 2014.

What will the judges be looking for?

The judging panel (the IJMR Executive Editorial Board) will be looking for:

  • a convincing, persuasive entry, supported by evidence
  • conviction;
  • a balanced view on the topic, with an appropriate level of analysis and accurate interpretation;
  • a clear, engaging and well-argued case;
  • innovation and new thinking;
  • no commercial sales pitch.

Technical details need to be clearly explained, as do the ways in which any ethical considerations were dealt with. References to credible published sources must be used as supporting evidence (e.g. published journal papers).

Entrants are encouraged to ask for help from a mentor (e.g., senior manager or faculty member) to help develop their entry. If this is not possible, IJMR could help find a suitable mentor (email:

Entries that exceed the 3,000 word limit (excluding references/bibliography) will be automatically excluded from the competition.

How will winning entries be selected?

Up to three finalists will be announced in advance of the MRS Awards Dinner on 8 December, where the winner will be announced. The winning entry will be published as originally submitted in IJMR and on the IJMR website, along with any other entries that the judges feel deserve commendation. You can read the winning entries for the previous Young Research Writer award below.

When do I need to submit an entry?

Entries must be submitted by 5pm on 12 September 2014 at the latest via There is no entry fee for this award.

2012 Finalists

WINNER - Elina Halonen, The Irrational Agency

Mirror, mirror on the wall – which brand is like me, most of all? Integrating consumers into brand personality measurement
Read the paper

Adam Ball, MESH Planning

The cookie is still crumbling… The challenges facing cookie tracking research
Read the paper

Martin Smith, Firefish

Using mobile devices to access the realities of youth: How identification with society influences political engagement
Read for paper

2011 Finalists

WINNER - Sara Sheridan, Firefish

Switched on: A methodological innovation to overcome the research challenge of memory and measurement within media habits Read the paper

Rosie McLeod, TNS-BMRB

Ownership and change; A case study of action research in Kenya Read the paper

Charlie Richards, Spring Research

Auto-Ethnography: How respondent researchers helped bring ethnography in from the cold Read the paper

Event highlights

April 2014

Research Communities29.04.14 | MRS, London EC1V 0JR

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Unlock the Story: Commercial Storytelling for Researchers30.04.14 | TBC, To be confirmed

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Data driven diamonds30.04.14 | Malmaison, Leeds LS1 4AG

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