Call for contributions: Generation A-Z Conference

From kids to young adults, generation A-Z is impacting engagement, marketing and brand strategies. We will reveal more about these emerging cohorts by showcasing the latest research into their attitudes and behaviours with each other, wider society and the marketplace.

If you’ve been researching Gen Alpha or Gen Z over the past year, we’d love to hear from you. We’re interested in showcasing fascinating insights into a demographic shaped by austerity, the pandemic and ubiquitous digital services. We want to hear about methodologies that are particularly suited for exploring these cohorts, and novel approaches to socialising and embedding insights with stakeholders.

 We want this event to:

•  Deep dive into Gen A-Z’s consumer behaviour and brand engagement
• Explore attitudes and behaviours relating to media, education, work, health and leisure
• Examine how megatrends and influences are re-shaping beliefs, choices and actions
• Showcase novel methodologies for building our understanding of Gen A-Z
• Consider how best to immerse stakeholders in young consumers’ worlds to maximise their understanding and align with new opportunities

Submission guidelines

If you have a case study or discussion point to share at this event, please submit a brief synopsis by 7 November via our online form.

Please let us know if you’d like to be considered for a case study, no-slides panel session, interactive workshop or in conversation with (interview style) session. All conference slots are 30 mins.

A quick note on our selection criteria:

We give priority to:

•  Real world case studies that are co-presented with client organisations
• Pioneering and unseen research
• New and diverse voices in the field
• MRS company partners

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds.